About a month back we talked about putting together an SEO team over at Authority Labs. We picked up some positive feedback, and we thought we’d expand this approach into the arena of content marketing specifically. Now, without a doubt, there’s some serious overlap between the two disciplines. So, to keep this from being a … Continue reading “Preparing a Team to Win at Content Marketing”
10 Dead SEO Tactics (And Their Alternatives)
SEO is a constantly changing industry, and much of what you read in a passing introduction to the subject is outdated. We’d like to take this time to discuss several SEO tactics that are dead or dying. We’re not necessarily claiming that these tactics never work (although that’s true for a few of them). We’re … Continue reading “10 Dead SEO Tactics (And Their Alternatives)”
Recover From Google Penalties in 10 Steps
Over the past couple years, Google updates and penalties have cleaned up the search results. The impact has been positive for consumers, but for many webmasters it has, quite honestly, been brutal. Google continues to hold a monopoly over the search industry, though according to the FTC, it is a legal monopoly. To protect the … Continue reading “Recover From Google Penalties in 10 Steps”
Using Fresh Web Explorer to Build Links and Exposure
As you probably already know, SEOmoz recently released a new tool called Fresh Web Explorer. You can use it to track who’s mentioning you or your competitors online, and find up to date information about what’s popular on the web. It defines an entirely new category for SEO tools, and doesn’t have any real competitors … Continue reading “Using Fresh Web Explorer to Build Links and Exposure”
Why B2B Businesses Must Invest in the Tremendous Potential of Social Media [INFOGRAPHIC]
![Why B2B Businesses Must Invest in the Tremendous Potential of Social Media [INFOGRAPHIC]](https://www.e2msolutions.com/blog/wp-content/uploads/2013/03/B2B-Social-Media.jpg){kind=small}
There is no doubt about it. Businesses, especially B2B businesses need to start incorporating social media marketing in their business plans to leverage its immense potential. With social media platforms like Facebook (950 million active users), YouTube (880 million active users) and Twitter (170 million active users), continuously adding to their user base and other … Continue reading “Why B2B Businesses Must Invest in the Tremendous Potential of Social Media [INFOGRAPHIC]”
Why SEO Consulting Beats an SEO Package Every Time
Brands who are interested in reaching a broader online audience can easily confuse SEO consultants with SEO packages. The word “consultant” might even be more intimidating, since it implies that your own business will be doing most of the work. In reality, SEO packages can, at best, only promise superficial results. SEO consultants are happy … Continue reading “Why SEO Consulting Beats an SEO Package Every Time”
Responding to the Link Devaluation “Google Update” on January 17th, 2013
It’s been almost half a month and Google still denies that an algorithm update occurred on January 17th, 2013. Even so, SEOmoz’s Dr. Pete noticed that several sites were no longer ranking for branded terms. Within a day of the suspected update, several webmasters contacted us with concerns about big drops in their rankings. We … Continue reading “Responding to the Link Devaluation “Google Update” on January 17th, 2013”