As I’m sure you’re well aware, Penguin is an algorithm that was introduced by Google to fight spam on the web. We can debate night and day over whether everybody who gets hit by it deserves it, but at the end of the day, it makes little difference. Getting hit by Penguin is no laughing… Continue reading
E2M Eagle’s Eye – 04 Oct 2013
Today, we’re delighted to launch a quick weekly round-up of the latest in the search and digital marketing industry. We’ll be roving all corners of the web, taking a wholesome perspective, and attempting to bring you 10 informative and engaging posts published over the past week every Friday. Happy reading! Surviving the (Not Provided)… Continue reading
The Art of Blogging to Acquire Customers and Promote Business
If you’re like most businesses who have stepped into the digital world, you could probably be spending less and making more. I’ve seen it in client after client (and their competitors). They believe that big results take big bucks. They think they need to pay for every visitor they acquire. They think they need to… Continue reading
The 5th Open Letter To Bing
Hi Bing! This is an invitation for you to garner—nay, grab—market share in one of the world’s fastest growing economies: India. Need advice? Here’s some for free… Your market share in the US is reputed to be around 15% but in the rest of the world, you’ve managed far less than 10% (and that too… Continue reading
5 Myths and Misconceptions About the Art of Building Links
There are no college degrees in SEO. The difference between an expert and rookie in this industry comes down to more than mere years of experience: it comes down to results. “Experts” often find themselves parroting myths that can erode the foundations of those who are trying to learn how to gain visibility in Google…. Continue reading
A Google Penalty Recovery Case Study – How We Lifted Algorithmic and Manual Link Penalties for a Client in Just 4 Months
About four months ago, a man named Isaac approached us with a problem. His site had fallen victim to the one of the most gut-wrenching experiences a webmaster can face in the world of SEO: an unnatural link penalty. In fact, it turns out, he was dealing with more than one. Four months later, we’ve… Continue reading
Here’s How to Identify a Manual Spam Action, and Recover
Penalties are one of the most controversial topics in SEO. From the threat of negative SEO to the overwhelming confusion over what counts as a penalty and the right way to recover, you’ll probably find more opinions on the subject than practicing SEOs. Back in May, we published a detailed guide on how to recover… Continue reading