Ever since the release of the Penguin update, anchor text has seen a bit of a demotion in relevance. Anchor text, the actual text people see when they see a link, was (and still is) used as part of Google’s strategy for identifying what pages on the web were about. Anchor text was heavily abused … Continue reading “5 Anchor Text Keyword Strategies for the Post Penguin World”
7 Creative Ways for Startups to Get Natural Citations
A startup with a great product idea and a talented team is only missing one ingredient for success: exposure. Marketing is tough for a business that doesn’t have the audience to make a profit, which is why so many startups find themselves in a Catch-22 with no easy solution in sight. Often, the answer lies … Continue reading “7 Creative Ways for Startups to Get Natural Citations”
Why Should You Not Think About Disavowing Links? The Alternates Are Here
Back on 16th October, Google introduced a new tool to disavow links. This was and continues to be good news for all those webmasters whose sites have unnatural links pointing to them, but which they cannot control; meaning all they can do is identify them, but not take them down. This tool gives them an … Continue reading “Why Should You Not Think About Disavowing Links? The Alternates Are Here”
All you need to know about Google’s new Disavow Links Tool
Finally the sun of 17th October, 2012 has risen with great news for the wonderful SEO industry as well as for the webmasters who lost their website’s visibility in Google search results due to the recent Google algorithm changes named as penguin and un-natural links. Yesterday on 16th October, 2012, Google has officially announced a … Continue reading “All you need to know about Google’s new Disavow Links Tool”
Do Startups Need SEO?
Just a second, don’t be surprised by this data! 2.24 million Americans search for the term “SEO” every month. Out of them, 52% are men and 46% of men are ages 35-44. Most importantly, 3.5 million people look up SEO on Google. Definitely, there is something powerful about SEO, and this is why so many … Continue reading “Do Startups Need SEO?”