You need sales. A lot of content marketers are vague about how they can help with that. Sure, when you evaluate things on a campaign basis, you can see the changes in revenue. We know this stuff works. But if all we measure are results, we don’t gain any insight. We know we’re creating sales… Continue reading
E2M Eagle’s Eye – 24 Jan 2014
The Eagle was on a break, but he’s back. How is 2014 turning out for you? Our world is agog with discussions on the fate of guest blogging at the moment – but hey, let’s not overlook the usual! The decay and fall of guest blogging for SEO http://www.mattcutts.com/blog/guest-blogging/ This one is all over… Continue reading
Don’t Stop Guest Blogging, Stop Guest Spamming
Ever since Rand Fishkin argued that link building was dying, to be replaced by link earning, a new wave of SEOs has emerged, warning us that guest blogging will be Google’s next target. James Finlayson argued, quite convincingly, that guest bloggers are sleepwalking their way toward future penalties. Garrett Moon even argued that guest posting… Continue reading
14 Reasons Why Every Site Needs New Design In 2014
Hope you guys had a smashing 2013 and ended it with some amazing Christmas festivities and a cracker jack of a New Year’s celebration. Now that all of you are back and (hopefully) out of your holiday hangover, it’s time to take a cold hard look at your website. Bring in the New Year by… Continue reading
7 Tools You Should Use for Content Marketing and Link Building
We spend a lot of time talking about strategy here, but sometimes readers get curious about how we accomplish certain things in a sufficient time span. To address this, I decided to draft up a list of 7 tools that I think are vital to a content marketing and link building strategy. This list might… Continue reading
Planning a Whole Year’s Worth of Content Marketing – The 2014 Edition
Maybe I was a bit late to this game, but the first time I ever heard the term “content marketing” was somewhere in the second part of 2009. And pretty much immediately after that I fell right into a trap that could only be described as being a gold prospector of sorts. In other words,… Continue reading
E2M Eagle’s Eye – 03 Jan 2014
Happy New Year, folks! Hope 2014 brings you an eagle eye for detail and beak-sharp analytic skills! Let’s get a peek into what lay behind and what lies ahead in SEO, PPC, marketing and content. As a New Year gift, the Eagle has got us 12 nice ones instead of the usual 10. 🙂 7… Continue reading