Google has dramatically transformed the SEO landscape over the past several years. With updates like Panda, Penguin, the exact match domain update, link devaluation, the unnatural link penalty, and now Hummingbird, SEO has changed forever. As Google continues to introduce more ranking signals like behavioral data analysis, machine learning-based content analysis, and who knows what… Continue reading
Beauty and the Beast: A Quick Why & How of Content Creation for Marketers
Not another lecture extoling the virtues of useful, interesting, shareable content, you scream! Nope. Take it easy. I’m only trying to help here. Call it good or call it evil, thanks to the composition of search engines’ algorithms and hitherto-overused questionable marketing techniques, content creation is now an inseparable part of your digital marketing strategy…. Continue reading
A Comprehensive Guide to Working with Influential Bloggers
As content marketing climbs to the top of the “what works” ladder for any and every brand, the need to acquire high quality content surrounding one’s brand is crucial. Not only the need for content from a brand itself, but about brands from an outside source. This is where the need for influential bloggers is… Continue reading
E2M Eagle’s Eye – 06 Dec 2013
Thanksgiving is behind us, Christmas is on the horizon… the digital marketing world is awash with tips and tricks on how to take advantage of the holiday season and rake in profits! Eagle here, however, simply wants to bring you news – interesting stuff that serves to intensify the “holiday anticipation” mood! We also have… Continue reading
7 Risk-Free SEO Strategies For Self-Funded Or Well-Funded Startups and Entrepreneurs
When it comes to long term ROI, few online marketing strategies compete with search engine optimization, especially when it is executed in a way that is defensible as legitimate marketing outside of SEO. If you’re not clear why SEO is such a powerful strategy, the subject has been covered elsewhere and in great detail. My… Continue reading
E2M Eagle’s Eye – 29 Nov 2013
There is a definite shift in marketers’ articles, post Hummingbird, towards covering semantic SEO and analyzing how Google attempts to pre-empt and handle search queries. We have a couple of those, and some good others from around the web for you to ponder over. Semantic SEO Talk With The Experts http://www.hitreach.co.uk/blog/semantic-seo-talk/ Patrick Hathaway of… Continue reading
How to Leverage Black Friday for Your Business
From its humble beginnings as Philadelphia cop-speak for unruly shopper-induced traffic the day after Thanksgiving, Black Friday has now turned into the ultimate shopping festival in the United States and Canada – something of a solstice indicating the onset of the holiday shopping season! Neil Patel of Quick Sprout, as usual, has some useful insights… Continue reading