Humour has long been used by business as a marketing tactic, and for good reason. Employed correctly, it is a powerful tool for engagement and interaction. Humour is relatable, it is memorable, and it builds trust. These three factors are what make humour so pervasive, and are therefore extremely important to the success of humour … Continue reading “Make Em Laugh How Humour is Overtaking the Marketing Landscape”
The 25 Best Alternatives to the Google AdWords Keyword Tool
Ever since Google announced the impending demise of the AdWords Keyword Tool and their preference for its new avatar – the Keyword Planner, yet another hot discussion has sprung up in the SEO community. This time, strong adherents of the free-for-all ideology are riled at Google’s decision to make the Keyword Planner accessible only to … Continue reading “The 25 Best Alternatives to the Google AdWords Keyword Tool”
Why Design and User Experience Come Before Link Building
This is not a misinformed diatribe about how design and user experience are more important ranking factors than links. Without a doubt, building enough of the right kind of links can still outrank low quality junk. That said, we’re pretty much with Google’s Matt Cutts on the link building obsession: “A lot of people think … Continue reading “Why Design and User Experience Come Before Link Building”
The Ultimate Guide to Using Twitter for Influencer Outreach
Picture the following scenario. You are interviewing someone for a job and they spout off all sorts of wonderful things about themselves. You call their last boss and get a less than desirable recommendation. Whose words do you believe? Or how about this. You are at a cocktail party and a stranger comes up to … Continue reading “The Ultimate Guide to Using Twitter for Influencer Outreach”
E2M Solutions is attending UnPluggd – India’s Biggest Startup Event
It’s time build some relationships and spread the word of our brand. We are very excited to be attending the upcoming startup conference in Bangalore, India, called UnPluggd on 8th June, 2013. It’s the biggest of its kind and will have some of India’s best entrepreneurs participating and sharing with others their own startup journeys. … Continue reading “E2M Solutions is attending UnPluggd – India’s Biggest Startup Event”
Penguin 2.0 – The Next Generation of Penguin has been rolled out
From the moment (May 13, 2013) Google released the video about the changes planned for its webspam-fighting algorithm Penguin, the community has been rife with speculation — what will the newest updates be? And how will they affect businesses now? Well, the wait is finally over. Matt Cutts, Google’s head of search spam, announced last … Continue reading “Penguin 2.0 – The Next Generation of Penguin has been rolled out”
8 Pro Tips to Dodge Penguin 2.0 Penalization – The Next Generation of SEO
On May 10, Matt Cutts verified that Google would be releasing the next generation Penguin update in just a few weeks. They are internally calling the update Penguin 2.0. He later clarified that the update would not only be more comprehensive, but that it would target advertorials, traditionally low quality queries like payday loans, and … Continue reading “8 Pro Tips to Dodge Penguin 2.0 Penalization – The Next Generation of SEO”