We recently shared 5 link prospecting tools that most people wouldn’t think to use. It’s important to find the link prospects that your lower-tier competitors aren’t finding if you want to have any kind of competitive advantage. We’ve all been in this long enough to realize that content is only half the battle, and that… Continue reading
E2M Eagle’s Eye – 21 Mar 2014
It’s that day of the week again! Matt Cutts and Co. brought the sledgehammer down on My Blog Guest, sending shivers down the spines of the grittiest of bloggers and the noblest (ha!) of guest blog networks. Can publishing sites be far behind? We’ll leave you to contemplate on that and other fresh updates in… Continue reading
Execute a Content Marketing Campaign that Works: 5 Steps
Since about 2011, the phrases “search engine optimization” and “content marketing” have become conflated, but it wasn’t always that way. If you are a genuine content marketer, you should be able to turn a profit even without search engine traffic. Today, we’re going to talk about how. While above ground SEOs have always preached that… Continue reading
How Links Pass Authority [INFOGRAPHIC]
![How Links Pass Authority [INFOGRAPHIC]](https://www.e2msolutions.com/blog/wp-content/uploads/2014/03/How-Link-Pass-Authority1.gif)
How much is a link worth? What is link authority? What are the various types of links? What kind of link is appropriate for what content? Should you link to Site X? Should you attempt to get a link from Site Y? I could write a whole post comprised entirely of questions about links. Not… Continue reading
E2M Eagle’s Eye – 14 Mar 2014
SMX West has just concluded after 60 marathon sessions on SEO, social, mobile and almost everything the Eagle likes. Meanwhile, it was business as usual elsewhere on the web and here’s your weekly market ticker… Premium Video Ads on Facebook https://www.facebook.com/business/news/Premium-Video-Ads-on-Facebook Taking a leaf out of Instagram videos, Facebook will now show 15-second long,… Continue reading
5 Unexpected Link Prospecting Tools, and How to Use Them
It seems that many SEOs have taken to believing that link building is synonymous with guest posting. We’ve already busted the fear that guest posting violates Google’s guidelines, but the fact remains that most SEOs use it as a crutch. If we can’t persuade influencers to link to our content without offering a guest post… Continue reading
4 SEO Lessons, As Taught by Big Brand Penalties
When Google penalizes a big brand, SEOs had better pay attention. The fact of the matter is that Google does not like to penalize big brands. The search engine looks foolish when popular brands don’t show up in the search results, and users can become frustrated with the experience. When Google penalizes a big brand,… Continue reading