Google penalties hurt. A company that saw most of its traffic coming from the search engines could end up going out of business pretty easily. Getting a penalty lifted can and often does take months. While it’s a last resort method, sometimes moving on and setting up a new domain is the best option. Here’s… Continue reading
E2M Eagle’s Eye – 30 May 2014
What’s happening, folks? The Eagle has brought back liberal sprinklings of UX, landing page and conversion optimization insights this week. A few leftovers from last week’s Panda update are here too. Go on and see what’s in store for you… How to Get One Million Views on SlideShare http://www.jonathoncolman.org/2014/05/27/one-million-views-on-slideshare/ Jonathon Colman shares the story… Continue reading
E2M Eagle’s Eye – 23 May 2014
So Panda 4.0 is out and everyone and their dogs can’t stop talking about it. eBay took a nosedive and as a result, all our ecommerce clients moved up one place in the rankings. You guessed it – they were already above #25! This week we’re covering some discussions that you might be inclined to… Continue reading
Google Panda 4.0 Update: A First Look
There we have it! A new Panda Update! 4.0, says Matt. This puts an end to a lot of speculation going on ever since the start of the month. Barry Schwartz has repeatedly said on Search Engine Roundtable as well as Search Engine Land that Google is tinkering with the algorithm and is doing something… Continue reading
E2M Eagle’s Eye – 16 May 2014
SMX London was held earlier this week and of course the Eagle has brought you some tips and tricks, along with more of the regular stuff, including stories from the mainstream media and an infographic. OK then, go get your reading glasses! 136 Tips From SMX London 2014 Day One (#SMX) & 190 Tips… Continue reading
E2M Eagle’s Eye – 09 May 2014
How was your week? Are you ready for a quick exploration of the latest in PPC, online advertising, conversions and marketing tools? The E2M Eagle has landed and he’s brought back enough food for thought to keep you munching over the weekend. Read on! SMS – the eCommerce Marketers ‘Secret’ Weapon http://www.evosite.co.uk/blog/sms-the-ecommerce-marketers-secret-weapon While relentlessly… Continue reading
Stop Link Building and Start Content Marketing (for Real)
Link building is dead! Just kidding. But here’s the honest truth. Google does not like link builders, and it never has. Since time immemorial, Google’s guidelines have warned us that you should use any SEO strategy unless it would actually make sense in the absence of Google. Put simply, Google wants you to pretend they… Continue reading