A quick disclaimer: While this post is based on an analysis of data from a client that recently joined us, they are still in the process of recovery, and we naturally can’t share the raw data. We plan to share this information in the future. If you’ve heard of Penguin, you probably already know that … Continue reading “A Quick Penguin 2.1 Analysis, and How To Recover Successfully”
E2M Eagle’s Eye – 18 Oct 2013
A round-up shouldn’t be hard, given the amount of content that is produced in our industry, but when you get down to it, you realize how extensively and how copiously the chaff outweighs and engulfs the wheat. We’ve got some finely sifted stuff on PPC, email marketing and reputation management here though. 8-Hour Plan … Continue reading “E2M Eagle’s Eye – 18 Oct 2013”
Google Hummingbird: A Cumulative Synopsis
On September 26, Google announced that for about a month, a new algorithm had been put in place. The algorithm was called “Hummingbird.” But despite it’s animal-inspired namesake, hummingbird was nothing like Panda or Penguin. According to Amit Singhal, a change this big hasn’t been made since he first joined Google in 2001. It was … Continue reading “Google Hummingbird: A Cumulative Synopsis”
E2M Eagle’s Eye – 11 Oct 2013
We’re back again with another round-up of posts making news (or noise) in search, analytics, social and elsewhere. Let’s see what the Eagle (he likes hummingbirds, by the way) has brought back this week… Chrome Extension: Analytics Woman http://blog.clayburngriffin.com/chrome/analytics-woman A horse trudges slowly into a pub and orders a drink. “Evenin’” says the barman, … Continue reading “E2M Eagle’s Eye – 11 Oct 2013”
A Google Penguin Recovery Case Study: How We Did It, From Beginning To End
As I’m sure you’re well aware, Penguin is an algorithm that was introduced by Google to fight spam on the web. We can debate night and day over whether everybody who gets hit by it deserves it, but at the end of the day, it makes little difference. Getting hit by Penguin is no laughing … Continue reading “A Google Penguin Recovery Case Study: How We Did It, From Beginning To End”
E2M Eagle’s Eye – 04 Oct 2013
Today, we’re delighted to launch a quick weekly round-up of the latest in the search and digital marketing industry. We’ll be roving all corners of the web, taking a wholesome perspective, and attempting to bring you 10 informative and engaging posts published over the past week every Friday. Happy reading! Surviving the (Not Provided) … Continue reading “E2M Eagle’s Eye – 04 Oct 2013”
The Art of Blogging to Acquire Customers and Promote Business
If you’re like most businesses who have stepped into the digital world, you could probably be spending less and making more. I’ve seen it in client after client (and their competitors). They believe that big results take big bucks. They think they need to pay for every visitor they acquire. They think they need to … Continue reading “The Art of Blogging to Acquire Customers and Promote Business”