When it comes to long term ROI, few online marketing strategies compete with search engine optimization, especially when it is executed in a way that is defensible as legitimate marketing outside of SEO. If you’re not clear why SEO is such a powerful strategy, the subject has been covered elsewhere and in great detail. My… Continue reading
E2M Eagle’s Eye – 29 Nov 2013
There is a definite shift in marketers’ articles, post Hummingbird, towards covering semantic SEO and analyzing how Google attempts to pre-empt and handle search queries. We have a couple of those, and some good others from around the web for you to ponder over. Semantic SEO Talk With The Experts http://www.hitreach.co.uk/blog/semantic-seo-talk/ Patrick Hathaway of… Continue reading
How to Leverage Black Friday for Your Business
From its humble beginnings as Philadelphia cop-speak for unruly shopper-induced traffic the day after Thanksgiving, Black Friday has now turned into the ultimate shopping festival in the United States and Canada – something of a solstice indicating the onset of the holiday shopping season! Neil Patel of Quick Sprout, as usual, has some useful insights… Continue reading
E2M Eagle’s Eye – 22 Nov 2013
How was your week? The eagle has been flying over some of the less-frequented plateaus of the online marketing world. He’s found some great nuggets of advice for startups, retailers and noobs alike! PPC Mistakes Even Big Brands Make http://overit.com/blog/big-brand-ppc-mistakes You might be forgiven for thinking the big brands are staffed with very, very… Continue reading
Google Penalized Your Links? DON’T DISAVOW YOUR LINKS!
We’re often contacted by clients who are struggling after receiving a penalty from Google. The majority of these clients have been penalized for unnatural links in one way or another. Unfortunately, it seems that a large number of the webmasters who get in touch with us are still under the impression that they should use… Continue reading
E2M Eagle’s Eye – 15 Nov 2013
This week we are back with a heady mix of the latest on affiliate marketing, content strategy, changes to social media networks and plain old fun (with Easter eggs being discovered in the unlikeliest of places). Flare up the shares! Snapchat Spurned $3 Billion Acquisition Offer from Facebook http://blogs.wsj.com/digits/2013/11/13/snapchat-spurned-3-billion-acquisition-offer-from-facebook/ There’s a lot of interest… Continue reading
4 Black Hat Tactics You Won’t Believe Still Work (and what White Hats Can Learn from them)
Ethical SEOs and inbound marketers spend a lot of time talking about why it’s a terrible idea to use black hat strategies. When you buy links, spin content, and cheat the system, you can succeed for a while, but you’re eventually going to get slapped down. A black hat approach is detrimental to long term… Continue reading