Penalties are one of the most controversial topics in SEO. From the threat of negative SEO to the overwhelming confusion over what counts as a penalty and the right way to recover, you’ll probably find more opinions on the subject than practicing SEOs. Back in May, we published a detailed guide on how to recover … Continue reading “Here’s How to Identify a Manual Spam Action, and Recover”
Misconceptions About Links from the Guest Post Author Bio Section
We have consistently warned that most SEOs are flat out violating Google’s guidelines, whether they realize it or not, and a recent update to Google’s link scheme page has left us feeling pretty vindicated about the whole thing. Unfortunately, some have overreacted to the update, believing that the change somehow implies that guest posts are … Continue reading “Misconceptions About Links from the Guest Post Author Bio Section”
An Open Letter to Webmasters and Clients: Think Beyond Links, Build Compelling Sites with Rich UI and UX
No serious SEO can ignore the elephant in the room: black hat works. For every post informing us that we need to create compelling content in order to rank, there are hundreds or thousands of junky posts ranking on purchased links, private link networks, and tiered linking schemes. Black hat doesn’t work for long, but … Continue reading “An Open Letter to Webmasters and Clients: Think Beyond Links, Build Compelling Sites with Rich UI and UX”
Make Em Laugh How Humour is Overtaking the Marketing Landscape
Humour has long been used by business as a marketing tactic, and for good reason. Employed correctly, it is a powerful tool for engagement and interaction. Humour is relatable, it is memorable, and it builds trust. These three factors are what make humour so pervasive, and are therefore extremely important to the success of humour … Continue reading “Make Em Laugh How Humour is Overtaking the Marketing Landscape”
The 25 Best Alternatives to the Google AdWords Keyword Tool
Ever since Google announced the impending demise of the AdWords Keyword Tool and their preference for its new avatar – the Keyword Planner, yet another hot discussion has sprung up in the SEO community. This time, strong adherents of the free-for-all ideology are riled at Google’s decision to make the Keyword Planner accessible only to … Continue reading “The 25 Best Alternatives to the Google AdWords Keyword Tool”
Why Design and User Experience Come Before Link Building
This is not a misinformed diatribe about how design and user experience are more important ranking factors than links. Without a doubt, building enough of the right kind of links can still outrank low quality junk. That said, we’re pretty much with Google’s Matt Cutts on the link building obsession: “A lot of people think … Continue reading “Why Design and User Experience Come Before Link Building”
The Ultimate Guide to Using Twitter for Influencer Outreach
Picture the following scenario. You are interviewing someone for a job and they spout off all sorts of wonderful things about themselves. You call their last boss and get a less than desirable recommendation. Whose words do you believe? Or how about this. You are at a cocktail party and a stranger comes up to … Continue reading “The Ultimate Guide to Using Twitter for Influencer Outreach”