LinkedIn is well known for being the largest professional network in the world.

While a large number of users reside in the United States, India, and the United Kingdom, LinkedIn recently announced a major milestone in another part of the world.

According to the company, the Asia Pacific region is now home to more than 100 million members. As if that’s not impressive enough, consider this: the membership base in the region has doubled over the past two years.

Thanks to the recent growth, the Asia Pacific region is now home to approximately 22 percent of the company’s 450 million members.

Olivier Legrand, Managing Director, LinkedIn Asia Pacific and Japan, is excited about the growth and what the future holds:

“The rapid pace at which we doubled our member base from 50 to 100 million members makes this milestone even more special. It also reflects a growing understanding of the economic value of personal branding and a global professional network.”

What’s Next?

Rather than sit back and hope for more growth in the future, LinkedIn is investing money into the Asia Pacific region.

Most recently, the company unveiled plans for an $80 million data center in Singapore. For LinkedIn, it’s the first facility of its kind to be located outside of the United States.

Other key facts to make note of include:

  • Asia Pacific is home to approximately 40 percent of the world’s working professionals.
  • Sales professionals are the most common occupation among members from this region.

With Asia Pacific on the right path, LinkedIn has recognized the opportunity for the same type of growth in Southeast Asia. Recently, the member base in this region reached 18 million.

LinkedIn continues to grow by leaps and bounds, thanks in large part to professionals in Asia Pacific.

If you are not sure how to utilize LinkedIn as a marketing strategy for your business, we, at E2M, offer network-specific social media marketing services that will make sure you meet your marketing objectives and stay connected with your target audience.