A couple of weeks ago, Instagram released a new feature that allows users to share moments of their day without leaving them permanently in their feed. Instagram Stories let users post throughout the day without worrying about over posting or ruining the overall look of their profile.

Any photos and videos will disappear after 24 hours and won’t appear on users’ feed at all. Users can spot stories from those they follow at the top of their feed; those who have posted a story will have a colored ring around their profile. To create your own story, just tap on the plus icon in the top left hand corner of your screen and click the photo button to capture images or video.

The program is very similar to popular social media platform Snapchat, but with a few differences. Instagram users have the ability to add graphics, doodles and text over their images. There are no likes or comments; instead, it’s an unfiltered, off-the-cuff view into an Instagram user’s day.

Unlike Snapchat, which can often be counter-intuitive to use, Instagram’s feature is simple and clear, with an explicit ‘Send Message’ button to reply to people’s stories.

However, Instagram gives credit where credit’s due. Instagram CEO Kevin Systrom told TechCrunch that Snapchat “deserve[s] all the credit” for the idea of stories. And although Snapchat certainly had the idea of stories first, they also started letting users archive their snaps this summer in a feature called Memories, which bears a striking resemblance to Instagram. Overall, the two apps are becoming increasingly similar—but for now, Instagram may have secured the upper hand.

If you’re not sure how to fully utilize Instagram for your business (don’t worry, you’re not alone), E2M does offer network-specific social media marketing services – we’ll make sure that while you meet your marketing objectives, you also learn the best way to share photos and connect with your target audience on the platform of your choice.