How Links Pass Authority

How much is a link worth? What is link authority? What are the various types of links? What kind of link is appropriate for what content? Should you link to Site X? Should you attempt to get a link from Site Y?

I could write a whole post comprised entirely of questions about links. Not link building, mind you – just links! And I wouldn’t have even talked about their worth. Well, the guys at Vertical Measures have managed to say a thousand words about both links and their worth in the space of one infographic. Gifographic, rather.

“Juice” and PageRank flow through backlinks and redirects in different amounts just as water flows through pipes of various sizes. So use this graphic to quickly make sense of the value your site is getting from links…