How to Migrate Your Adobe BC Website to WordPress

How to Migrate Your Adobe BC Website to WordPress

“End of Life” is a term that rarely gets thrown around in the web development industry. But when it does, these words can make your heart skip a beat, especially Adobe BC partners. That’s what happened when, on March 26th, 2018, Adobe announced in these exact words that they are shutting down the Adobe Business Catalyst platform.

Initially it was announced that from June 18th, 2018 onwards, they will not be hosting Adobe BC websites or taking any paid orders. But after receiving feedback through various channels and speaking to their partners, Adobe decided to extend the ability to upgrade trial sites to paid until August 2018. The only sigh of relief is that the users have until March 26th, 2021 to find an Adobe Business Catalyst platform alternative and migrate their websites. This sudden exit comes as an immense shock for Adobe BC partners and developers across the globe.

What Went Wrong

Recently, when Adobe increased its subscription charges, some of our clients started exploring other affordable alternatives. In the past, our team had discussed that if Adobe continues to uphold its costly subscription policy, they will lose clients fast. Still, we could never fathom that Adobe will announce a complete shutdown of Adobe BC. We are still assuming that in the coming years Adobe might come up with new alternatives. After all, it is one of the best website development platforms out there.

The platform had earned the reputation of being the most secure in a relatively short time. It attracted a sizeable chunk of clients mostly from Australia, New Zealand, and Canada. Adobe is well-known for its technical superiority and an unbeatable solution-oriented approach. Owing to which, they had updated Adobe BC with liquid markup as well. Sadly, all of this will be history soon.

The Show Must Go On

The Adobe BC partners have to focus on what’s coming next, instead of dwelling on the past. The first question that comes to mind is: what are you going to do with the existing website projects running on Adobe BC? Of course, Adobe BC site migration to another platform would be the right option.

But, it isn’t going to be easy, especially for those who have a large number of pages or have an Adobe BC shopping cart. Unlike simple website owners, they will have to think about secure migration of products, current orders, purchase history, and subscribers’ data, among others.

Don’t Panic

Panicking in such a situation isn’t going to get you anywhere. The reality is that the web development landscape will continue to flourish without Adobe BC. You have plenty of time to migrate your website to another platform even if it’s an e-commerce mammoth with lots of data. But, you will need to start taking the necessary steps from the moment you catch this news. If you are reading this post, that means you have stopped worrying and started acting already.

However, migration is going to be a perilous journey for the websites that are in the staging phase and are waiting to go live in a matter of days. You will need to redevelop these websites on an Adobe Business Catalyst platform alternative before making them live. The chief hurdle is convincing your clients of the said migration.

You will need to understand the client’s psychology because the migration process will cost more money and time. As a developer, you too are sailing in the same boat as you will have to spend more time and effort redeveloping the site. With patience and planning, however, you can solve this problem. Here is what you need to do.

Look for the Right Adobe BC Alternative

Web development is an extremely competitive field. So, you will easily find an Adobe BC alternative for your present and future projects. But, the seemingly limitless choice also makes it difficult to choose the right web development platform. Before you set out on a hunt, consider the following points.

  • Make a list of your requirements based on your present and future projects. Do you work on e-commerce projects that mostly require shopping cart and payment gateway integration or simple blogging sites that share information? E-commerce sites require a robust shopping cart, while content-oriented websites need an attractive layout.
  • Shortlist a few platforms based on these needs and make the comparison.
  • While making the comparison, don’t forget to check out what people are saying about them. Going through online web development communities and forums would be a great start.
  • Lastly, compare the subscription plans. You will need one that fits your budget.

Things to Remember When Selecting a New Platform

When you make the final choice, make sure the platform offers the following:

  • It should be easy to use for both, end users and webmasters.
  • It should provide adequate access to the source code and database.
  • It should be flexible in allowing developers to customize the code as well as access the database.
  • It should be secure. Remember, security was the unique selling point (USP) of Adobe BC. So, you certainly can’t compromise on this feature.
  • It should provide a sufficient number of relevant add-ons, plugins, and widgets.
  • The platform should offer excellent support through online chatting, email, and phone. These are going to be your life-lines in case of emergencies.
  • It should provide regular updates. Make sure they are available both, online and offline.
  • It should be affordable. With a sizeable amount of money already tied-up in the Adobe BC, you can’t afford to spend lavishly on the new platform. Make sure every penny you spend is worth it.

Here is a list of the most popular web development platforms that our Adobe BC partners usually consider:

  • WordPress
  • WebFLow
  • DUDA
  • Shopify

However, considering the must-haves mentioned above, most clients prefer migrating to WordPress. Let’s see why and how to migrate Adobe BC website to WordPress.

Why WordPress

WordPress is, without a doubt, the most popular Content Management System (CMS) out there. We have compiled a list of the most astonishing WordPress stats that back the claim.

  • WordPress has a whopping 60% share in the global CMS market. As of now, it is powering nearly 31% of the web.Global CMS market - Most Popular Content Management Systems


  • WordPress is becoming the most preferred choice for website creation with the number of WordPress websites created daily being more than 800.WordPress websites - Fastest Growing Content Management System


  • WordPress is now available in more than 120 languages. The total number of available locales is 179.
  • Users produce about 87.2 million new posts and 51.3 million new comments each month.
  • According to the Multidots’s post published in July 2017, WordPress had an unbelievable 13% keyword density, meaning every tenth word typed in Google Keyword Planner at the time was ‘WordPress’.

Looking at these eye-popping stats, one may think that WordPress has a workforce of thousands of employees. But, only 736 employees develop, look after and maintain this extensive open source platform that generates 146 million monthly unique views. This is pretty impressive considering Google produces 249 million monthly unique views and relies on more than 80,000 employees. Hats off to WordPress!

CMS platforms - report published by the Sucuri Remediation Group


Despite WordPress enjoying immense popularity, most users are concerned about the security of the platform. Based on the report published by the Sucuri Remediation Group, the three most commonly infected CMS platforms in 2017 were WordPress, Joomla, and Magento.

However, the report also states that the security breaches had little or nothing to do with the CMS application itself. Its improper deployment, configuration and the lack of overall maintenance by the webmasters were, in fact, the usual culprits. With managed WP hosts and more streamlined technology, users can address security concerns without breaking the bank.

How to Migrate Your Website from Adobe BC to WordPress

How to Migrate Your Website from Adobe BC to WordPress
Assuming you are likely to go with the majority, WordPress should be your first choice. You may be worried about how to migrate an Adobe BC website to WordPress and wondering whether or not it is feasible. So, rest easy and follow these steps to migrate without a hiccup.

1. Design and Develop the Website

I know what you are thinking – “Can’t I just get my existing web design into WordPress?” Sorry! There is no easy way to do this. You will first need to develop the website in WordPress. You will need to redevelop the site from scratch if you are aiming for a new design. Think of this as an opportunity to give a fresh look to your age-old Adobe BC website.

However, if you want to continue with the same website design, you can use HTML, CSS, and JS of the existing Adobe BC website. You will need a minor cleaning of the unnecessary code snippets to redevelop them in WordPress though. You will also need to create new templates based on your requirement as Adobe BC templates aren’t compatible with WordPress.

2. Content Migration

Once you have created the new theme in WordPress, you can start transferring the content. Unfortunately, there is no automated solution available for content migration in Adobe BC. So, you will need to copy and paste each website page manually. This includes copying the text, images, graphics, fonts, and other source files that make up the pages.

Content Migration - How to export blog posts from Adobe BC to WordPress via RSS feed


Migrating blog posts may be a little easier as you can export them via RSS feeds even though there is no export feature on Adobe BC. However, RSS feed migration is limited to 100 blog posts only. If you have more than 100 blog posts, you will need to transfer them in two or more batches of 100 each. You can read this article to know more about how to export blog posts from Adobe BC to WordPress via RSS feed.

3. Migrating Products, Orders, Customer Details and Other Data

If you have a simple content-based website, the migration process will conclude with the second step. But for e-commerce website owners, the next step would be to migrate products, orders, customer details, and other data. This part of the Adobe BC site migration is almost impossible to finish without some degree of automation.

Luckily, you can find plenty of tools (free and paid) for Adobe Business Catalyst to WooCommerce Migration. As you know, WooCommerce is the favorite ecommerce plugin with nearly all WordPress users. The LitExtension Adobe Business Catalyst to WooCommerce migration module will allow you to transfer data automatically. It’ll cost you around $69 for 500 entities. You can look for free alternatives. But, we recommend using paid tools as they are more reliable.

4. SEO and URL Redirections

At first, make sure to scan your website using Screaming Frog or a similar application to fetch all the essential on-site SEO elements such as Meta Title, Meta Keywords, and URLs. You will also need to take care of the URL pattern while creating pages in WordPress to minimize redirections.

Yoast SEO Plugin and URL Redirections to the newly developed WordPress website


The next step is to install Yoast SEO Plugin to the newly developed WordPress website. Of course, you are free to use any other plugin. We like this one though. The tool packs a bunch of powerful features that will take care of all your SEO activities.

5. Hosting the New Website

The last step is to host your new website on a suitable hosting platform. Most WordPress users prefer to use one of the managed WordPress hosting plans. But, you can shortlist and compare a few hosting platforms based on your requirements and budget just like the CMS.

Make sure to check the security measures, backup plans, bandwidth, pricing, email hosting, and other features before picking the platform. With the new website hosted and live, your Adobe BC site migration to WordPress is complete.

Parting Words

Although the “End of Life” notice for Adobe Business Catalyst comes as a surprise, the truth is old technologies will continue to be replaced by new ones. If you want to stay ahead of your competitors, you need to keep your website and business up-to-date. Hopefully, these pointers will help you make the transition from Adobe BC to WordPress less stressful and more productive. With a fresh look, get ready to improve your website ranking and outreach. If you still have questions, feel free to drop them in the comments section. We will get back to you as soon as possible.

  • Hiren is Project Manager at E2M. He has over 12 years of experience in Website Designing and Development, which makes him an expert in this field. He has managed over 500 WordPress projects and over 100 Adobe BC site migration projects in different technologies such as Webflow, DUDA, Treepl CMS, and Siteglide. Hiren's strength lies in his communication and client service skills, which enhance E2M’s performance-driven management philosophy.