From its humble beginnings as Philadelphia cop-speak for unruly shopper-induced traffic the day after Thanksgiving, Black Friday has now turned into the ultimate shopping festival in the United States and Canada – something of a solstice indicating the onset of the holiday shopping season!

Neil Patel of Quick Sprout, as usual, has some useful insights for ecommerce store owners and online marketers on how to take advantage of the Black Friday rush with this timely infographic!

For those of you not convinced on the significance of capitalizing on Black Friday, the infographic reveals the amount of online traffic and sales YoY. This is followed up with information on how retailers are reaching out to customers at the moment. Finally, there are 5 useful tips on how to conduct your Black Friday campaign.

Whatever you do, don’t forget to test the results!

How to Leverage Black Friday For Your Business
Courtesy of: Quick Sprout