It’s official! I will be speaking on how to chase away Panda, Penguin and manual penalties from your site at the upcoming SMX Israel conference. So if you’re going to be in Jerusalem this Sunday for the big daddy of all search events, please walk up and say Hi to Manish or me – we’d be delighted to connect!

Over the past three years, we have helped hundreds of websites recover from the wrath of Google’s worst penalties ever. Panda, Penguin, Phantom, EMD, top-heavy, unnatural links warnings, anchor text over-optimization, link devaluation, doorway pages… we’ve seen it all. More importantly, we’ve helped our clients overcome the penalties Google dished out to them for knowingly or unknowingly adopting these techniques, and get back to business in the shortest possible time.

In the process, we have assembled a crack team of superheroes who have gone as far as to specialize in different kinds of penalties. We have team members who can smell Panda before a panda can smell bamboo. Others can catch Penguin as surely as a penguin can catch fish. And I have had the good fortune to work with, train, as well as learn from these professionals.

We have also turned the lessons from our penalty recovery projects into defined processes for dealing with various kinds of penalties that are associated with unnatural links or low quality content. We are now able to identify the nature of algorithmic penalties on a site with precision and take step-by-step actions accordingly.

When Barry Schwartz put up the page announcing SMX Israel – the Middle East’s biggest search conference – around August this year, I decided that this was an opportunity we shouldn’t miss to share our hands-on knowledge and experience, listen to the best of the best in the SEO industry, and connect with them face to face. Since I had all the latest information and tactics for penalty recovery ready with me (as described above), I promptly applied and had the good fortune to hear back from Barry within a few days.

We at E2M are terribly excited at this opportunity to connect with the biggest names in the international search and social media industry. This also marks a turning point in the history of the SEO scene in India, which has come a long way from building spammy links and cheap content to helping business owners across the world to make sure their websites have relevant and high-quality content and authoritative backlink profiles. And we are happy to be leading the way!

I have done my best to put concrete steps for identification and recovery from Google penalties into a (huge) slide deck for my 15-minute presentation and I hope I’ll be able to deliver these insights to you in a clear and simple manner. See you there!

Edited – Here’s my slide deck from SMX Israel presentation.