The Eagle was on a break, but he’s back. How is 2014 turning out for you? Our world is agog with discussions on the fate of guest blogging at the moment – but hey, let’s not overlook the usual!

 

The decay and fall of guest blogging for SEO

http://www.mattcutts.com/blog/guest-blogging/

This one is all over the place – you don’t even need to crawl out from under your rock. It has sent predictions, realizations, fears, smirks, tempers and accusations flying all over the place. Do wade through the comments.

 

A Wonka’s guide to advanced search operators

http://stokedseo.co.uk/2014/01/22/followerwonk-search/

You all know Followerwonk, don’t you? What many don’t know is that some nifty search operators can be used here to find people you badly want to stalk. Gaz Copeland of StokedSEO lists out the most useful ones.

 

2013’s best digital campaigns

http://www.slideshare.net/gregfromparis/2013s-best-digital-campaigns

We always believed in “The one who laughs last laughs best.” Even if it’s late January 2014, you don’t want to miss Gregory Pouy’s fascinating selection of cool digital campaigns from last year.

 

Google Cracks Down On Bad Search Ads, Sends Millions Packing

http://www.mediapost.com/publications/article/217718/google-cracks-down-on-bad-search-ads-sends-millio.html

Google claims it disabled 350 million ads last year, Laurie Sullivan reports. And you thought they were in it only for the money? Well, you were right, but I bet you grossly underestimated the reach of the long arm of spam.

 

5 Ways To Kick Start Your Email Marketing This Year

http://marketingland.com/5-ways-to-kickstart-your-email-marketing-this-year-70238

Just when you think you know pretty much everything about email marketing, along come a couple of ideas that make you go, “Why didn’t I think of that before?”  Chris Hexton, Co-Founder of Vero, shared some such ideas over at Marketing Land!

 

Debunking Princeton

https://www.facebook.com/notes/mike-develin/debunking-princeton/10151947421191849

Princeton University recently predicted the demise of Facebook by December 2014 using the irSIR model. Facebook responded with this study about how Princeton will have no students by 2021.

 

A new Googlebot user-agent for crawling smartphone content

http://googlewebmastercentral.blogspot.in/2014/01/a-new-googlebot-user-agent-for-crawling.html

Googlebot-Mobile as a user agent for smartphones will be retired in 3-4 weeks’ time. It’ll be replaced by this new creature simply called Googlebot.

 

Absurd’s the Word: The Triumph of Absurdity in Online Marketing

http://themeld.co.uk/absurdity-online-marketing/

“It takes a special kind of mind to create an absurd marketing plan that actually works,” says our friend Dustin Verburg on The Meld. But when these take off, they sure redefine viral.

 

Pinterest Is Experimenting With GIFs

http://mashable.com/2014/01/20/pinterest-testing-gifs/

Pinterest is rolling out an experimental feature that allows pinners to play GIFs within the platform, reports Kurt Wagner on Mashable. Only available to select pinners at the moment.

 

A Wakeup Call: Are You Prepared for the Day Your Rankings Vanish?

http://moz.com/ugc/a-wakeup-call-are-you-prepared-for-the-day-your-rankings-vanish

It pays to wake up before your nightmare. Our very own Pratik Dholakiya tells you how on Moz. Get your coffee and read this monster guide on how to get Google-proof armor for your site.