How was your week? The eagle has been flying over some of the less-frequented plateaus of the online marketing world. He’s found some great nuggets of advice for startups, retailers and noobs alike!

 

PPC Mistakes Even Big Brands Make

http://overit.com/blog/big-brand-ppc-mistakes

You might be forgiven for thinking the big brands are staffed with very, very smart people. Nope. Laziness and carelessness seep through the cracks easier than water, as Tim Jensen tells us.

 

The Dirty Little Secret of Content Marketing

http://socialmediatoday.com/chadpollitt/1939906/content-marketing-dirty-little-secret

Spoiler: The only person who truly cares about the quality of your content is you. But do go on to read why in this article. My twitter buddy Chad Pollitt speaks from experience. The truth is seldom what we want it to be.

 

What would you like to see from Webmaster Tools in 2014?

http://www.mattcutts.com/blog/webmaster-feature-requests/

Matt Cutts is soliciting suggestions for Google Webmaster Tools! Don’t bother pressing “Submit” here, but if you’d like to know where Google thinks it has room for improvement, Matt has kindly given us a list. 😉

 

How To Track Unconfirmed Panda Updates in a Quasi Real-time World

http://www.hmtweb.com/marketing-blog/how-to-track-unconfirmed-panda-updates-in-a-quasi-real-time-world/

If you suspect Google has turned your site into bamboo for its pet but aren’t sure, here’s a good guide from Glenn Gabe on how and where to look for the signs. Little SEO firms, take notice.

 

Online Marketing for Black Friday – The Ultimate Guide

http://www.seo.com/blog/online-marketing-for-black-friday-the-ultimate-guide/

Black Friday is approaching fast. Werewolves have already started howling at shops instead of the moon. Are you prepared for the hunt? Jonathan Goudy at SEO.com opens up the manual on this one.

 

4 Ways to Recover Window Shoppers on Cyber Monday

http://blog.hubspot.com/ecommerce/4-ways-to-recover-window-shoppers-on-cyber-monday

Where there is a Black Friday, there is a Cyber Monday. Concerned about conversion and visitor retention on that day? Eric Phillips at HubSpot points out some reassuring strategies.

 

Google AdSense vs. Google AdWords: The Differences and Why They Matter

http://highervisibility.newsvine.com/_news/2013/11/21/21566346-google-adsense-vs-google-adwords-the-differences-and-why-they-matter

One for the rookies: If you know the answer, happily move on. If you always felt too ashamed to ask, slyly read on.

 

VIDEO: Watch Branded3’s experts talk at our sell-out SEO seminar last month

http://www.branded3.com/blogs/video-watch-branded3s-experts-talk-sell-seo-seminar-last-month/

Three great videos with insights on link building, SEO strategy and the future of search from Branded3’s in-office SEO seminar in Leeds, brought to you by Felicity Crouch.

 

Evolving with Google: Startups, search marketing, and the new SEO

http://venturebeat.com/2013/11/15/evolving-with-google-startups-search-marketing-and-the-new-seo/

Sagacious and evergreen advice to startups from E2M Co-Founder Manish Dudharejia on how to stay afloat on Google rankings. Venturebeat didn’t miss it. Neither should you.

 

16 Growth Hacks That Have Helped Grow Our Business By 200% Without Any Press

http://blog.gleam.io/16-growth-hacks/

One more for the entrepreneurs: Stuart McKeown, Co-Founder of Gleam, shares some secrets that enabled the month-old product startup achieve exponential top-line growth.