E2M Eagle’s Eye

What’s happening, folks? Matt Cutts announced another Payday Loan algo update at SMX Advanced that concluded in Seattle yesterday. Apart from that, there’s always a lot of news to keep up with in digital, social, search marketing and the like, but rest assured – the Eagle’s Eye takes it all in!

 

Digital Marketing’s Massive Measurement Lies

http://b2bdigital.net/2014/06/11/digital-marketing-measurement/

How much do you trust branded search, retargeting, attributions and view-through reporting? If you, as a marketer, have earned business owners’ trust on the basis of fancy numbers, you’re due for an eye opener.

 

Beware Facebook EdgeRank Scammers

http://allfacebook.com/murray-newlands-guest-post-edgerank-scammers_b132297

Facebook still runs bogus ads that are unrelated to the page they’re promoting, and created with the sole purpose of enticing likes. The images used in these ads are misleading and frequently violate copyright, as Murray Newlands illustrates on AllFacebook.

 

Everything You Need To Know About AdWords Ad Extensions – Updated

http://www.slideshare.net/SamOwen3/everything-you-need-to-know-about-adwords-ad-extensions-updated

Sam Owens of Hanapin Marketing (PPC Hero) has updated his deck for the “Advanced Tactics for AdWords Ad Extensions” presentation he delivered at PPC Masters in Hamburg. 138 gripping slides.

 

10 Tips to Craft a Sizzling E-Commerce ‘About Us’ Page

http://blog.kissmetrics.com/sizzling-ecommerce-about-pages/

The oft-forgotten About Us page on your online store can prove to be a brilliant sales winner if used judiciously. 10 tips and examples from Linda Rosencrance on KISSmetrics.

 

I am Paddy Moogan, VP London at Distilled and author of The Link Building Book. AMA

http://www.reddit.com/r/bigseo/comments/27vklq/i_am_paddy_moogan_vp_london_at_distilled_and/

One of the most interesting and informative AMAs to date on the /bigseo subreddit. Paddy Moogan answered nearly 50 people, including those who wanted to know his price for a link, suggestions for an appropriate job title, and learn “neat” SEO tricks.

 

An In-Depth Inbound Marketing Audit of Buffer

http://elioverbey.net/inbound-marketing-audit-buffer/

Eli Overbey, a buffer-lover like us, has done an extensive and constructive audit of their site. Includes web structure, HTML markup, backlinks, redirects, calls to actions and social media.

 

17 Quick Answers to Your Questions About the New ‘Google My Business’

http://www.stateofdigital.com/google-my-business/

Google Maps to Google Local to Google Places to Google+ Local to Google My Business – I’m sure you’d have at least 17 questions just about what the thing’s called! However, if you happen to have any about how it works, Bas van den Beld is your man.

 

Are your own sites harming your SEO strategy?

https://econsultancy.com/blog/64992-are-your-own-sites-harming-your-seo-strategy

Keyword cannibalization, duplication, domain conflict, similar theming and semantic flux – all of these can combine in different ways to destroy your little band of sites. Sam Silverwood-Cope explains how on Econsultancy.

 

THE BEGINNER’S GUIDE TO GOOGLE PLUS ADVERTISING OPTIONS

http://www.pagewiz.com/blog/ppc/google-plus-advertising

If you’re still taking baby steps with +Post ads, here’s a nifty guide from Shuki Mann to help you promote your Google+ posts and hangouts on the AdWords Display Network.

 

Why Apple Doesn’t Tweet

http://blog.kissmetrics.com/why-apple-doesnt-tweet/

Because they choose not to.