Hey peeps, Flight Eagle has landed and the cargo includes the latest on ecommerce site optimization, social media, outreach and wise words from Google. We’ve also carried over the Cutts-bashing from last week. Go check out the spoils!

 

How to Avoid Unscrupulous Web Design and SEO Service Providers

http://www.internetmarketingninjas.com/blog/tips-and-tricks/avoid-unscrupulous-web-design-seo-service-providers/

Nope, this isn’t another rant. Rather, Kimberly Krause Berg encourages online marketers to take full responsibility for their clients’ sites and reminds us that “There has never been a website audited that has not needed improvements…”

 

The Man Behind The @SEO Handle, AJ Ghergich Or: How I Learned To Stop Worrying And Love The Content

http://blog.sharebloc.com/post/78557478742/the-man-behind-the-seo-handle-aj-ghergich-or-how-i

David Cheng interviews AJ Ghergich – @SEO on Twitter – and you don’t want to miss for anything AJ’s insights on Google, social media, mobile and of course, the future of SEO. Loads of experience talking here.

 

Google Thinks Every Site Is Lorem Ipsum

http://news.softpedia.com/news/Google-Thinks-Every-Site-Is-Lorem-Ipsum-429937.shtml

Do you want Google to think of your site as a placeholder for relevant information? Be warned, they’re thinking in Latin. Gabriela Vatu found a cool bug that converts SERP descriptions into lorem ipsum whatever!

 

SOCIAL MEDIA MAKES ZERO ROI THE BEST NUMBER EVER

http://wallaroomedia.com/social-media-zero-roi/

For those of you still chasing returns from social media, here’s an eye opener: Social Media is so powerful, it transcends ROI. Don’t believe me? Read this wonderful post by Adam Durfee every time you use social and ROI in the same sentence.

 

Blogger Outreach: How to Get Influencers to Promote Your Content for Free

http://boostblogtraffic.com/blogger-outreach/

Brian Dean is next only to Neil Patel and Matt Cutts getting the Eagle’s attention. But he (the Eagle) just can’t help it – this is a fantastic read not just on blogger “outreach,” but also on blog identification, research, content sharing and relationship building.

 

Whack-a-Cutts

http://www.lovemyvouchers.co.uk/whack-a-cutts/

Did you jump straight to this? 😛 I suspect you did! It appears that Matt and co. are not the only ones who can play whack-a-mole at will. Google Web Spam team meets Newton’s third law here: Spammers’ Revenge unleashed!

 

A Deep Dive into Google MyAnswers

http://moz.com/blog/a-deep-dive-into-google-myanswers

If you’re wondering how personalized search, Google+, the knowledge graph and social trends affect your (or others’) search queries, head over to Moz, where Gianluca has redefined “deep dive.”

 

CrazyEgg’s Hard-Boiled Guide to eCommerce Optimization

http://blog.crazyegg.com/2014/03/06/crazyeggs-hard-boiled-guide-ecommerce-optimization/

There’s no end to ultimate guides to ecommerce store optimization, from both the SEO and CRO points of view. Sharice Jacob has gone one-up on these with hard-boiled tips on social, mobile and checkouts for your online store.

 

What is a “paid link”?

http://www.youtube.com/watch?v=zupIbMyMfBI

Matt Cutts starred in a rare (in his case, unambiguous) 7-minute video lucidly outlining how Google determines whether a link has been paid for or not. Don’t you dare buy me a beer!

 

KEEPING IT REAL: I CAN’T READ THE SAME SEO CONTENT OVER AND OVER AGAIN

http://blogsession.co.uk/2014/03/seo-industry-content/

The Eagle identifies with this guy. When you’re picking needles from haystacks, the last thing you want is the hay to grow. Thanks for saying it to their faces, Kevin!