Social media marketing has become a mission critical arm of inbound marketing. Social media is leveraged by marketers to improve branding, enhance customer engagement and increase traffic to their websites or brick and mortar shops/office. With billions of active users across diverse platforms, social media is a never ending resource of potential customers. What’s more,… Continue reading
The Anatomy of a Local Business Listing – The Ultimate Guide
“Supersize your business profits with Local SEO”. That’s the buzz words these days, and you will struggle to find a business, irrespective of its size, not using local SEO to drive visitors to its physical location/s, as well as, increase online traffic. The reason why your neighborhood mom and pop store comes up in your… Continue reading
A 13 Step Guide to Local SEO Marketing
When I see businesses with a global footprint trying to rank at the top of local search results, I know local SEO has well and truly arrived. Contrary to popular belief, its efficacy is not limited to local businesses; it can also benefit businesses with a global footprint wanting to geo-target their customers. Local SEO… Continue reading