We’ll be upfront: we wish this was an easier topic to discuss. We would love for there to be quick definitions for these two terms and we could send you on your way with a strong understanding after just a few sentences. Unfortunately, that’s not the case. Content marketing and paid advertising are both constantly… Continue reading
How To Find and Remove Backlinks That Are Hurting Your Rankings
If you have an understanding of SEO and your site’s online search presence, then you’ve certainly heard the term “backlink” thrown around again and again. The word refers to an inbound hyperlink from one website to another, and although this sounds simple, getting backlinks is an extremely important (and cumbersome) aspect of SEO. As great… Continue reading