Keyword research has been the main part of the SEO ever since SEO came into existence. Keyword research strategies have changed and evolved over time with changing SEO trends and Google Algorithm Updates but they still hold the same importance over the years and will be holding it in the coming years. I have tried… Continue reading

E-A-T (short for Expertise, Authoritativeness, and Trustworthiness) is one of the most debated topics in the SEO world. Almost on cue, questions and advice around E-A-T make waves throughout the marketing industry after a big Google Core Update. As many would likely agree, the specifics behind this topic are quite ambiguous. The one thing that… Continue reading

SEO professionals use various techniques and strategies to improve search engine rankings. While some of them are common, others remain highly underutilized. Latent Semantic Indexing (LSI) keywords is a technique that falls under the latter category. For those unaware of LSI Keywords, two primary questions will be – What is Latent Semantic Indexing? What are… Continue reading

More recently, Google Search by Voice has witnessed a rapid surge in popularity.  In fact, nearly 50% of all searches will be voice searches by 2020. However, compared to the traditional typed-search, Google displays the voice search results relatively differently. Therefore, it is necessary to learn how Google Voice works and how to optimize for… Continue reading

At this point in time, it’s common knowledge that analytics and big data are the key to modern day business success. However, the process of finding the most valuable insights is far from a black and white task. Consumers today rely heavily on the internet to find what they need. That being said, a company… Continue reading