E-A-T (short for Expertise, Authoritativeness, and Trustworthiness) is one of the most debated topics in the SEO world. Almost on cue, questions and advice around E-A-T make waves throughout the marketing industry after a big Google Core Update. As many would likely agree, the specifics behind this topic are quite ambiguous. The one thing that… Continue reading
What Are LSI Keywords and How to Use Them to Boost Your SEO Results
SEO professionals use various techniques and strategies to improve search engine rankings. While some of them are common, others remain highly underutilized. Latent Semantic Indexing (LSI) keywords is a technique that falls under the latter category. For those unaware of LSI Keywords, two primary questions will be – What is Latent Semantic Indexing? What are… Continue reading
How did a Blog Post Earn 10K Organic Traffic in 3 Months Without Promotion
Organic web traffic is the best means to maximize your blog’s online reach. But, only high-quality content can generate substantial organic traffic. Unfortunately, a small handful of bloggers cannot efficiently create content that can organically rank on Google. After a lot of effort, we were finally able to get ourselves into the league of those… Continue reading
How to Optimize for Google Voice Search and Get Extra Website Traffic
More recently, Google Search by Voice has witnessed a rapid surge in popularity. In fact, nearly 50% of all searches will be voice searches by 2020. However, compared to the traditional typed-search, Google displays the voice search results relatively differently. Therefore, it is necessary to learn how Google Voice works and how to optimize for… Continue reading
The Beginner’s Guide to Behavior Section in Google Analytics
At this point in time, it’s common knowledge that analytics and big data are the key to modern day business success. However, the process of finding the most valuable insights is far from a black and white task. Consumers today rely heavily on the internet to find what they need. That being said, a company… Continue reading
Content Marketing for Fashion E-Commerce Sites: Launch In 7 Steps
Content marketing and fashion were made for each other. The marriage between content and fashion is as old as the fashion magazine, and possibly older. That is both a blessing and a curse for marketers in the fashion e-commerce industry. The existence of a long tradition of fashion magazines and lifestyle blogs means that using… Continue reading
How We Got Our Content to Appear in Google Featured Snippets
The flow of online information moves at an incredible speed. For businesses looking to establish a brand presence on the web, it can be extremely easy for content to get lost in the digital space without getting noticed. Google is often the first place people look when they have a question. Even more, they have… Continue reading