We collectively learned that a global pandemic is capable of flipping both personal and professional lives upside down within days. In the grand scheme of things, most agencies can count their blessings in that digital services are still very much in demand. However, this does not mean it’s “business as usual”. The COVID-19 outbreak has… Continue reading
Why Brands Need Content Marketing During The COVID-19 Pandemic
COVID-19 didn’t just capture the global spotlight – it became the global spotlight. With economies in turmoil, businesses shut down, and a general sense of uncertainty, the light at the end of the tunnel seems to be getting further and further away. The good news (which seems to be in short supply these days), is… Continue reading
3 Pro Keyword Research Tips for 2020
As the new decade begins, marketers are bracing themselves for what is coming ahead in terms of SEO. Just last year, Google made several significant core updates (including the BERT update) which had some major ramifications on rankings and keyword strategies. 2020 is gearing up to be a year full of change in the way… Continue reading
Adobe Business Catalyst Alternatives: A Comparative Analysis
Adobe’s ‘End of Life’ announcement for its Business Catalyst (Adobe BC) platform – scheduled for March 26th, 2021 – has shaken the business world. Many who relied on this robust website hosting platform are scrambling to find the right adobe business catalyst alternatives to migrate to. However, the search for the perfect content management system… Continue reading
Why is a Non Disclosure Agreement Important for White Labeled Services?
White Label Services are no short of a boon for most businesses. Many agencies rely on white label partners to deliver high-quality services to their clients. This allows them to drive their sales and grow their businesses. White Labeling allows you to provide services to your clients using the expertise of another company under your… Continue reading
How to Optimize YouTube Videos for Voice Search
Over the past several years, YouTube has grown to become a powerful sales and marketing channel for virtually all businesses. In 2019 alone, viewership on this platform has increased by 39% – with over one billion hours of content consumed on a daily basis. However, the way people are finding videos and searching for specific… Continue reading
The Essence of No-follow Links Is Changing: How Does it Impact Your SEO?
Up until recently, SEO experts understood that search engine bots would index the links with do-follow tags and ignore the links with no-follow tags. No-follow tags were used to hide the link from search engines, either for the benefit of the site or for Google’s own reasons. As a result, they wouldn’t pass on any… Continue reading