Google sees millions and millions of queries each day related to local events and activities. The issue they observed was that most users were turning to external apps and websites to find the information they need – eliminating Google from the equation. As we all know, Google prides itself on being a platform that answers … Continue reading “SEO for Events – How to Rank in Google Events Search Results”
How to Create a Future Proof Strategic SEO Backup Plan
It’s been a pretty interesting few weeks for SEO and online marketing enthusiasts. With the recent Panda 4.0 launch, eBay’s fall from grace in search rankings, the sudden death that PR sites faced and the Payday Loans 2.0 update, Google has been keeping us all on our toes. Endless discussions about the repercussions of each … Continue reading “How to Create a Future Proof Strategic SEO Backup Plan”
Stop Link Building and Start Content Marketing (for Real)
Link building is dead! Just kidding. But here’s the honest truth. Google does not like link builders, and it never has. Since time immemorial, Google’s guidelines have warned us that you should use any SEO strategy unless it would actually make sense in the absence of Google. Put simply, Google wants you to pretend they … Continue reading “Stop Link Building and Start Content Marketing (for Real)”
7 Sure Fire Strategies to Make Every SEO Campaign Successful
It’s no secret. SEO is changing, and it’s not just about the search engines anymore. Today, we’d like to share the 7 strategies that have helped us grow from a handful of clients to over 100 in just over a year. Let’s take a look. #1 – An Incredible Website Okay, it might sound like … Continue reading “7 Sure Fire Strategies to Make Every SEO Campaign Successful”
Execute a Content Marketing Campaign that Works: 5 Steps
Since about 2011, the phrases “search engine optimization” and “content marketing” have become conflated, but it wasn’t always that way. If you are a genuine content marketer, you should be able to turn a profit even without search engine traffic. Today, we’re going to talk about how. While above ground SEOs have always preached that … Continue reading “Execute a Content Marketing Campaign that Works: 5 Steps”
4 SEO Lessons, As Taught by Big Brand Penalties
When Google penalizes a big brand, SEOs had better pay attention. The fact of the matter is that Google does not like to penalize big brands. The search engine looks foolish when popular brands don’t show up in the search results, and users can become frustrated with the experience. When Google penalizes a big brand, … Continue reading “4 SEO Lessons, As Taught by Big Brand Penalties”
Running a Successful Link Building Campaign in 2014
It’s been nearly two years since Google introduced Penguin. Nothing of that magnitude has been released since, and some are speculating that 2014 will bring with it the next major link penalty algorithm. Either way, Google has been continuously refining its techniques, and many link building tactics have tied off for all but the most … Continue reading “Running a Successful Link Building Campaign in 2014”