As our regular readers would have noticed, we have set out to conquer the world discover the choicest marketing posts, best practices, expert opinions, and trivia from the four corners of the internet. This post is our yet another attempt to build the big daddy of all listicles. If you have ever felt social media… Continue reading
Video marketing is taking centre stage when it comes to B2B lead generation, according to a Software Advice benchmark report. Whether it is B2B or B2C, video marketing can be the most effective way of improving lead generation. Agencies such as ours have already identified the importance of video marketing to influence purchase decisions and… Continue reading
Here’s to strong women. May we know them. May we be them. May we raise them. E2M recently celebrated International Women’s Day on 8th of March. The day was dedicated to its female employees, all of them being equal partakers in the company’s progress. Here is what its women workforce have to say about the celebrations.
Every social media platform serves a unique purpose and a unique set of audience. While a lot of companies are already riding the bandwagon too well, there are far and few between that haven’t harnessed the power of social media completely. In this article, we will examine 3 different social networks and the unique business… Continue reading
With over 307 million monthly active users (as on the third quarter of 2015), Twitter is one of the most influential social platforms that every organization and individual wants to use to their advantage. When used correctly, Twitter can, perhaps, prove to be the best tool for reaching out to your target audience. But, just… Continue reading
Circa 2015 saw content marketing become an integral part of the digital marketing strategies of an increasing number of brands. This was the year when content marketing came into its own, was combined with technology and used by businesses to establish their expertise and credibility in their field. 2015 also witnessed content marketing become the… Continue reading
Social media is a minefield. There are so many people saying what you should and shouldn’t be doing, that it’s hard to know where to start. And, like everything, when you do start it’s common to start making mistakes. But the problem with social media is that everything moves so fast that it’s hard to know which mistakes you’re making, and the impact it’s having on your results. So, let’s get back to basics. There are three fundamental mistakes that social media marketers – including you – make a lot of the time. And, if you… Continue reading