Podcasting is all the rage these days. Did you know there are over 30 million podcast episodes on the airwaves (as of December 2019)? While technology has made it possible for just about anyone (with an internet connection) to start a podcast, not all of them are successful. At first mention, you might think that… Continue reading
Best Online Copywriting Courses To Master Your Skills While Staying At Home
Did you know that up to 64 percent of B2B marketers outsource their demanding copywriting needs? There’s never been a better time to be a copywriter – as long as you have the skills you need to do the job right! While we’re all stuck inside during quarantine due to the spread of COVID-19, there… Continue reading
COVID-19 & Marketing: What Global Pandemic Means for You
Coronavirus (COVID-19) seemingly came out of the blue and slapped us all in the face. We’re seeing businesses shut down, the global economy in turmoil, group gathering recommendations getting smaller, and (in the United States) an extreme toilet paper shortage. But what does all this chaos mean for brands and marketers? COVID-19 has created a… Continue reading
Creating Killer Website Copy: The E2M Way
Website copywriting is an art form. In a nutshell, copywriting is the clever rearranging of words to resonate with human beings – and encourage them to buy. It’s a form of salesmanship devoid of body language and face-to-face pressure. There is a lot more to writing website copy than what meets the eye. Let’s look… Continue reading
This Week in Marketing: Marketing In The Travel & Hospitality Industry
In this episode, Cory Falter from LURE Agency, Sam and I discuss the digital strategies within the travel and hospitality industry. Segment One Segment one dives into Cory Falter’s perspective on marketing in the T + H space. Cory discusses some of the challenges travel and hospitality companies come across in marketing. The key to… Continue reading
This Week in Marketing: How Service Providers Can Start A Content Marketing Strategy From Scratch – Part 2
We pick back up on our conversation about content strategy this week as we discuss how service providers can utilize them to their advantage. Sam and I also cover content distribution and analysis. We left off last discussing ways to get creative with content production and constructing an optimal content calendar. Segment One: Sam and… Continue reading
This Week in Marketing: The Importance of In-store Brand Experience
In this episode of This Week in Marketing, Sam and I welcome my sister, Jessie Svec – formerly of American Eagle Outfitters. At American Eagle’s headquarters, Jessie was the Senior Visual Coordinator – she acted as the bridge between the visual content team and the creative conceptual team to make American Eagle’s brand experience come… Continue reading