In the mid-April edition of This Week in Marketing, Sam and I bring in Jeff Smith – author of I Am Net Worthy. This book focuses on providing practical financial advice to millennials. In this episode, we dive into the details of how to market a new book online – a task that is much… Continue reading
This Week in Marketing: A Guide to Managing Your Online Reputation
Welcome to another installment of “This Week in Marketing”, a monthly podcast co-hosted by Kevin Svec of the E2M Solutions team! This week we’re talking reputation management with our guest, Alan Bush, VP of strategy for Ignite Visibility. We covered a lot of topics today and touched on everything from SEO, platforms to use, free… Continue reading
This Week in Marketing: Inside scoop of the 2019 Art of Marketing Conference
We have a very fun show today that focuses on San Diego’s own 2019 Art of Marketing conference! There is a multitude of benefits that come from mastering the art of marketing. Brands always want to be better known and companies desire to build marketing campaigns that keep their dream customers coming back for more…. Continue reading
This Week in Marketing: Branding a New Local Product
In one of the last installments of This Week in Marketing for 2018, Sam and I return to the studio to talk about branding with a couple of seasoned San Diego entrepreneurs. More specifically, we talk about what exactly goes into branding a new product. Our guests include Les Kollegian, branding expert from Jacob Tyler… Continue reading
This Week in Marketing: E-A-T, Pray, Love Your SEO Tactics
On the November 16th edition of This Week in Marketing, Sam and I return to the studio to discuss the topic that we at E2M have been covering in immense detail: E-A-T score following Google’s notorious August 1st update. For those who don’t know, E-A-T stands for: Expertise Authority Trustworthiness In this episode, we do not… Continue reading
This Week in Marketing: Getting into the Specifics of Cause Marketing
Cause marketing is an interesting concept. On the surface, this term refers to the practice of a for-profit company working to benefit a nonprofit charity or supporting a social cause. When taking a closer look, the specifics of cause marketing are quite detailed. In this installment of This Week in Marketing, Sam and I decided… Continue reading
This Week in Marketing: Marketing to the Baby Boomers
We are living in fascinating times – said every philosopher ever…. But seriously, from a marketing standpoint, the past couple decades have arguably seen more change and development than in the rest of human history. The dawn of the internet and the age of constant connectedness have definitely overshadowed key advancements like the printing press… Continue reading