Website copywriting is an art form. In a nutshell, copywriting is the clever rearranging of words to resonate with human beings – and encourage them to buy. It’s a form of salesmanship devoid of body language and face-to-face pressure. There is a lot more to writing website copy than what meets the eye. Let’s look… Continue reading
This Week in Marketing: Marketing In The Travel & Hospitality Industry
In this episode, Cory Falter from LURE Agency, Sam and I discuss the digital strategies within the travel and hospitality industry. Segment One Segment one dives into Cory Falter’s perspective on marketing in the T + H space. Cory discusses some of the challenges travel and hospitality companies come across in marketing. The key to… Continue reading
This Week in Marketing: How Service Providers Can Start A Content Marketing Strategy From Scratch – Part 2
We pick back up on our conversation about content strategy this week as we discuss how service providers can utilize them to their advantage. Sam and I also cover content distribution and analysis. We left off last discussing ways to get creative with content production and constructing an optimal content calendar. Segment One: Sam and… Continue reading
This Week in Marketing: The Importance of In-store Brand Experience
In this episode of This Week in Marketing, Sam and I welcome my sister, Jessie Svec – formerly of American Eagle Outfitters. At American Eagle’s headquarters, Jessie was the Senior Visual Coordinator – she acted as the bridge between the visual content team and the creative conceptual team to make American Eagle’s brand experience come… Continue reading
11 Types of Content You Can Use For Content Marketing (2020)
When it comes to marketing online, content is everything. It is what will set your company apart from competitors and also drive in converting leads through relevant online traffic. According to one survey from CMI, 92% of marketers stated that their company views content as a highly important business asset. One reason why content marketing… Continue reading
How to Research Your Target Audience for Powerful Content Marketing strategy
“Know the customer” is the age-old saying in business. Ultimately, your ability to understand your target audience is how you capture attention, maintain interest, and (hopefully) create revenue. Considering that generating traffic and leads is commonly listed as one of the top marketing challenges, it’s clear that conducting target audience analysis is no simple task…. Continue reading
How To Implement E-A-T Within Your Content to Rank Higher on Organic Search Results
E-A-T (Expertise, Authoritativeness, and Trustworthiness) is one of the most ambiguous topics in the SEO world. It is often the biggest conversation point to circulate after a major Google Core Update – especially in YMYL (Your Money Your Life) industries. But, how will you implement E-A-T to rank a content? Most of the insight we… Continue reading