“Know the customer” is the age-old saying in business. Ultimately, your ability to understand your target audience is how you capture attention, maintain interest, and (hopefully) create revenue. Considering that generating traffic and leads is commonly listed as one of the top marketing challenges, it’s clear that conducting target audience analysis is no simple task…. Continue reading
How To Implement E-A-T Within Your Content to Rank Higher on Organic Search Results
E-A-T (Expertise, Authoritativeness, and Trustworthiness) is one of the most ambiguous topics in the SEO world. It is often the biggest conversation point to circulate after a major Google Core Update – especially in YMYL (Your Money Your Life) industries. But, how will you implement E-A-T to rank a content? Most of the insight we… Continue reading
This Week in Marketing: Creating Content Marketing Strategy For Service Providers Part – 1
In this episode, Sam and I overview how to set-up and implement a content marketing strategy for your brand. Segment One begins by highlighting the value of setting realistic goals and KPIs. Avoid aiming for unreachable expectations and setting yourself up for failure by focusing on flashy stats and content buzz words. Your goals should… Continue reading
This Week in Marketing: How to Market Your New Book
In the mid-April edition of This Week in Marketing, Sam and I bring in Jeff Smith – author of I Am Net Worthy. This book focuses on providing practical financial advice to millennials. In this episode, we dive into the details of how to market a new book online – a task that is much… Continue reading
This Week in Marketing: A Guide to Managing Your Online Reputation
Welcome to another installment of “This Week in Marketing”, a monthly podcast co-hosted by Kevin Svec of the E2M Solutions team! This week we’re talking reputation management with our guest, Alan Bush, VP of strategy for Ignite Visibility. We covered a lot of topics today and touched on everything from SEO, platforms to use, free… Continue reading
This Week in Marketing: Inside scoop of the 2019 Art of Marketing Conference
We have a very fun show today that focuses on San Diego’s own 2019 Art of Marketing conference! There is a multitude of benefits that come from mastering the art of marketing. Brands always want to be better known and companies desire to build marketing campaigns that keep their dream customers coming back for more…. Continue reading
This Week in Marketing: Branding a New Local Product
In one of the last installments of This Week in Marketing for 2018, Sam and I return to the studio to talk about branding with a couple of seasoned San Diego entrepreneurs. More specifically, we talk about what exactly goes into branding a new product. Our guests include Les Kollegian, branding expert from Jacob Tyler… Continue reading