Content marketing is without a doubt one of the most popular and successful strategies for businesses across all industries. One study even showed that 90% of companies across the globe utilized digital content in some form! Now, as a content writer, the pressure is certainly on most of the time to constantly create brand new… Continue reading

Content marketing is perhaps the most common (and popular) tactic businesses across all industries utilize. Whether it is running an active blog or posting on social media, content is the way that most brands choose to get their messages across these days. This means that marketers are under extreme pressure to constantly produce and create… Continue reading

The concept of a brand is something that is perceived as almost subconsciously. For example, when you think of a brand name like Apple, Coca Cola, Toyota, or Gucci, you probably have images and word associations that instantly pop into your mind. For Apple, you will think of its products like the iPhone or MacBook…. Continue reading