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  • Joanna Besley

Author: Joanna Besley

By Joanna Besley

Is Operating with Remote Employees the Best Choice for Your Business Long-Term?

Is Operating with Remote Employees the Best Choice for Your Business Long-Term?

Many people have dreamed of the opportunity to be remote employees working from home – rather than go to the office five times a week. But, COVID-19 changed things for a lot of people. Before the pandemic, it was estimated that only about 7% of the workforce had the option to work from home. But… Continue reading

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By Joanna Besley

Open AI GPT-3 and SEO: 4 Things Marketers Should be Prepared For

Open AI GPT-3 and SEO: 4 Things Marketers Should be Prepared For

Artificial intelligence is (without a doubt) one of the most transformative and momentous advancements of the modern age. For marketers, the use of AI, machine learning, and predictive technology has been a gamechanger – and the latest GPT autocomplete tool is certainly no exception. Marketers have been finding multiple ways to integrate AI into their… Continue reading

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By Joanna Besley

4 Tips I Use As A Creative Content Marketer To Improve My Writing Skills

4 Tips I Use As A Creative Content Marketer To Improve My Writing Skills

Content marketing is without a doubt one of the most popular and successful strategies for businesses across all industries. One study even showed that 90% of companies across the globe utilized digital content in some form! Now, as a content writer, the pressure is certainly on most of the time to constantly create brand new… Continue reading

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By Joanna Besley

5 Foolproof Content Marketing Tactics To Find Fresh Topic Ideas

5 Foolproof Content Marketing Tactics To Find Fresh Topic Ideas

Content marketing is perhaps the most common (and popular) tactic businesses across all industries utilize. Whether it is running an active blog or posting on social media, content is the way that most brands choose to get their messages across these days. This means that marketers are under extreme pressure to constantly produce and create… Continue reading

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How to Use Content Marketing for Brand Storytelling?

How to Use Content Marketing for Brand Storytelling?

The concept of a brand is something that is perceived as almost subconsciously. For example, when you think of a brand name like Apple, Coca Cola, Toyota, or Gucci, you probably have images and word associations that instantly pop into your mind. For Apple, you will think of its products like the iPhone or MacBook…. Continue reading

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