2016 is going to be an exciting time for digital marketing. The new year is sure to usher in new ideas, trends and strategies with itself.
Don’t be surprised if you find Web marketers increasing their focus on creating high-quality content, along with optimizing for SEO to boost rankings. That’s right, SEO is here to stay. And if you thought local SEO has lost its spark, the following list of posts will dispel that notion in no time.
Mentioned ahead are some of the best local SEO posts of 2015, which also throw light on what this year has in store. We got in touch with a few local SEO experts and asked them questions related to local SEO. We have included the answers of those who responded to our query.
Local SEO Area
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1. Local SEO Competition Analysis
Want to make it big in the field of SEO? Then you need to be aware of what your competitors are up to, and then tread cautiously down that road. Competition analysis is extremely important to learn more about your competitors, and beat them at their own game. This post by Casey Meraz will fill you in on how to do exactly that. Connect with @CaseyMeraz on Twitter today!
2. Local SEO Statistics
Founder & CEO of AudienceBloom
Few things are more important for a locally-owned business than ranking well in local search. Thanks to the Internet, consumers are able to collect a lot of information about businesses before associating with them. This makes it imperative that you show up in online local search and get discovered. In his post, Jason DeMer tells you all about the critical local SEO statistics that should matter to every online marketer. Send out a tweet to him on @jaysondemers
Director of Content and Communications at Convirza
Gone are the days when local businesses depended on the word-of-the-mouth-marketing to see their business flourish. With consumers becoming more technologically empowered, they are increasingly becoming dependent on search engines to take an informed decision. McKay Allen provides some crazy local search statistics in this post that serve as an eye-opener. Know more about him by going through his twitter profile – @mckaysallenm
Senior Manager, Content Marketing at ReachLocal
One of the most important aspects of marketing a brand or a business is building an impeccable online reputation. For many potential customers, it is the online reputation of a company, which drives their purchasing decision or opinion in general. This post by Jenni Williams provides ten crucial stats that explain why your online reputation matters. Go through her Twitter profile to connect with her. @jennidw
3. Local SEO Infographics
Kendall is part of Laureate International Universities
In order to acquire the most number of customers, you need to be where they are. The Internet is one such avenue and a great place to reach them and tell them about your products and services. Most importantly, it is important to feature in every search result and be found by customers. This post by Kendall students tells you why local listings are critical in each industry and how you can leverage them for growing your business. Get in touch with them @KendallCollege
Business, Data and Social Media Editor-at-Large for BYX
It’s no secret that Google keeps changing the way it processes local SEO listings. Last year, it announced its Pigeon update which has had its own set of bearings on the tactics used by marketers who rely on search engine listings for business growth. What impact will this update have on the searcher’s intent in relation to the location of your business? Nathan Roberson tries to explain in this post. You can reach him @The Mrobot
Principal Marketing Consultant, Systemadik Marketing and Co-Author The Small Business Owners Guide to Local Lead Generation”
Looking to create an impressive local website for your business that is perfectly optimized according to Google guidelines? Doing so can be difficult and make you reconsider your budget and business plans. This post by Justin Sturges includes an infographic, which can be helpful in this regard. His Twitter hadle is @Systemadik
Stefan Schumacher is the Digital Communications Manager and Blog Editor at SurePayroll, Inc., which provides payroll services to small businesses.
Many local businesses may be perplexed by the concept of SEO, but it really isn’t as complicated as it seems to be. If anything, it is only helpful in letting potential customers unearth your business with the help of the Internet. Through the infographic in this post, Stefan Schumacher tells you how you can optimize your business website for local SEO and get discovered. His Twitter handle is @DeathStripMall
4. Local Search Ranking Factors
Director of Local Search Strategy at Moz
The wait has finally come to an end and the results of the 2015 Local Search Ranking Factors Survey are out. What’ more, we also have a few important takeaways which should help you strategize 2016 in this post by David Mihm. Get in touch with him on @davidmihm
5. Social Networks for Local SEO
CEO of Advice Interactive Group, an Inc500 Digital Agency
If you aren’t harnessing the power of social media to market your business online already, you need to wake up and learn how to use it to your advantage as soon as possible. Twitter is one tool you cannot afford to overlook, but you will need to optimize it for local SEO to achieve the desired results and increase your presence. Bernadette Coleman tells you all about this in her post. Feel free to connect with her on @BernieColeman
Chief Eternal Optimist at WooRank
This post by Boris Demaria is all about social media optimization for local online business, for which SEO plays a crucial role. It also talks about how you will do well to leverage the power of social media, thereby creating positive word-of-mouth for yourself. For this, you will need to comprehend how to make social networks such as Google+, Facebook, Twitter, YouTube, LinkedIn, Pinterest and Foursquare work for you. You can engage with Boris @BorisDemaria
Rebekah is a social media strategist, speaker and trainer.
Every modern small business would want to connect with its target market and most entrepreneurs are aware that social media can help them achieve this. But, there’s more that social media can help you with if you use it strategically. Rebekah Radice offers a 7-step approach to social media that every small business should take seriously. Reach out to her @RebekahRadice
6. Google Local SEO Updates
Founder & Editor at The SEM Post
Big changes taking place in Google local business listings are nothing new, but this time around, the change is set to make a huge impact on local businesses. Google has switched from their usual 7-pack local listings to 3-pack (or Snack Pack) local results. Do you want your business to feature among one of those coveted 3 spots? Know more about this shakeup from Jennifer Slegg in this post. Send her a tweet @jenstar
Pro SEO & SMM tools & software for webmasters, SEOs, Social Media Managers & biz owners
Google has recently announced their new update called the ‘Pigeon’ update, which has been touted as a major algorithm update by Search Engine Land as it has had a huge impact on the way local businesses are ranked by search engines. If you’re looking for further information about this development, then you’ve come to the right page. Follow @linkassistant for more.
SEO Manager at Bruce Clay, Inc.
In this post, Robert Ramirez talks about how Google local search results have come a long way and how genuinely organic local listings are the ones to feature on Google’s first (and the most important) page. Further, he also touches upon three recent changes in this regard. For more, follow him @ramirez_robert
7. Why Local SEO is Important
Founder & CEO of AudienceBloom
Ever since the announcement of the Pigeon update by Google, local SEO has witnessed a tremendous increase in importance, with businesses focussing on local optimization strategies. In fact, in this post, Jayson DeMers elaborates on his opinion that the rise of local SEO is far from over and its impact will only increase in the coming years. Follow him @jaysondemers for more.
Freelance producer and writer at USA Today
Love it or hate it, you certainly cannot ignore local SEO. Neither can businesses undermine its importance as it can help them target the people and partners in areas where they are established. Moreover, sound local SEO strategies can also increase website traffic and get you listed among the top spots in search engine results. Melissa Thompson tells you more about this in her post. You can reach her @MelThompson88
CEO of Express Writers
With the Panda, Penguin, Pigeon and Hummingbird updates by Google, it is only natural that small businesses find it overwhelming to keep up with them. While these updates do make things difficult for SEOs, they are important to improve the Web space experience and enhance the quality of the content available on it. The Pigeon update, in particular, strives to make the Web more supportive of small businesses and local SEO practices. This post by Julia Spence-McCoy has more on this. Her Twitter handle is @JuliaMcCoy
8. Local SEO on a Budget
Founder of Foxtail Marketing
If you’re a small business, then undermine the importance of local SEO at your own peril. Compromising on quality local SEO and following below-average practices (even if it is due to budgetary constraints) can have adverse effects on your business. However, there are several things small business owners and marketers can do to build a robust SEO campaign even on a shoestring budget. This post by Mike Templeman tells you how. Follow him on @MikeTempleman1
Founder and CEO, Market Domination Media
Smart small business entrepreneurs will agree that having a website is only beneficial if it can be found by potential customers easily. You’re going to need local SEO for this, but what if you cannot fit SEO into your limited budget? This post by Jonathan Long offers a few tips to such entrepreneurs, thereby helping them to improve their website’s visibility without having to hire SEO professionals. Connect with him on @MDMJonathan
Director of Digital Strategy at Haines Local Search
Typically, small business owners are reluctant to expend their financial resources on SEO. However, it is important for them to realize that SEO is a lot more than just a webpage-optimization-and-link-building tool and now incorporates the best of social media and content marketing too. In his post, John Tabita lists a few budget-friendly tips on enhancing your visibility on search engines. He can be reached on @johntabita
9. Local SEO Site Audit
Content Manager of the SEMrush team
Do you own a local business? Then your website could be extremely helpful in marketing it. But, you need to ensure that it shows up in local search engine listings and has good visibility to be easily found. That means it should be in top shape when a local website audit is conducted. How can this be done? This post by Anastasia Sidko tells you more about it. Talk to her on Twitter @sidko_anastasia
Eduard de Boer
Reputatiecoach, lokale SEO-specialist schrijver, blogger en fotograaf.
Website rankings and local search engine results matter and could mean the difference between a business’s success and failure. For this, you need to prove to Google that you have a great website with valuable content. Eduard de Boer touches upon a few other related topics in this presentation/post, which should give you some good answers to all your SEO questions. Find him on Twitter @TweetEduard
President and Founder of Whitespark
Performing an audit reveals the health of your business – what it has been up to and what the future holds in store for it. This applies to local SEO audits as well. While audits are typically all-encompassing in nature, sometimes all you want to look at are a few prioritized sections to decipher where a business stands in terms of local search. This post by Darren Shaw can help you do so within 30 minutes. Follow him @EdmontonSEO
10. Local SEO Citation Audit
SEO Strategist at Vertical Measures
With the Pigeon update rolled out in 2014, the user’s proximity to the business’s location and distance parameters became an important consideration in determining its rankings. Hence, doing a citation audit is important as it helps ascertain the accuracy of the information provided by businesses, as that has a direct impact on local search engine results. Andre Willis delves deeper into this in his post. Get in touch with him @AndreWillis
Tim Hand is an SEO Specialist with Page One Power
Building local citations is crucial to local SEO. Doing so, however, can get extremely tedious. And being unorganized in your SEO tasks can make the process even more challenging. This post by Tim Hand offers a quick tutorial that will enable you to create and systematize citations more efficiently time after time. Follow Tim on Twitter @timwhand
11. Mobile & Local SEO
Managing director of Headway Capital
Fulfil customer expectations and they’ll keep coming back making your business a huge success. For this, your business will need to be where they are, which includes even on their preferred devices (read: the smartphone). Small businesses cannot afford to overlook the criticality of providing their customers a positive mobile experience, in terms of interactions and transactions. Your mobile website should, therefore, be in keeping with the best practices as stated in this post by Paul Cho. Touch base with him on Twitter @paul_j_cho
Founder & Editor at The SEM Post
Jennifer Slegg writes about Google Webmaster Trends Analyst Gary Illyes’s take on local businesses at their pack listings and the importance of having a mobile-friendly website. To know more, send her a tweet @jenstar
A digital marketing consultant at Shane Barker
Which local business isn’t looking to expand its customer base? Did you know that local SEP can generate better ROI than traditional marketing activities? Maybe your business should give it a shot and reap its benefits. Shane Baker has a few tips to offer in this regard. Do connect with him @shane_barker on Twitter.
12. Local SEO Strategy
Samuel Edwards of AudienceBloom
The Internet is already flooded with a zillion websites, which is why it is extremely important to differentiate yours from the rest and get the attention of your customers. If you think improving your local SEO strategy will take up all of your money, think again. All it needs is your time and effort. Samuel Edwards has a few suggestions in this post. Reach him @samuel_quincy on Twitter.
Owner of Directive Consulting
If you’ve been trying to figure out exactly what it takes to get better local rankings in search engines, you’re not alone. Garrett Mehrguth comes to your rescue with a five-day plan of action that can help local businesses immensely. Read on to find out more. And connect with Garrett @gmehrguth on Twitter.
Joost de Valk
Founder and CEO of Yoast
Joost de Valk writes about what Kristopher Jones, Founder of lseo.com, a local search engine optimization solutions provider has to say about formulating a top-notch local SEO strategy. For more on this, get in touch with Joost @jdevalk on Twitter.
13. Local SEO Tips & Advice By Expert
Award winning blogger
You no longer need to grapple with questions about local SEO and its various aspects once you read this post by Matthew Woodward. He came up with it after speaking to a number of local SEO experts, who doled out several tips regarding bettering search engine rankings. Read on to know more. Connect with Matthew @MattWoodwardUK
Growth at synupinc Maker of things
Like it or not, an increasing number of customers use search engines to get all the information they need about a business, and then decide whether or not they want to associate with it. To make sure that you feature in their search results, you’re going to have to ensure a solid online presence. The local SEO hacks in this post by Noor should help you do so. Connect with Noor on Twitter @nooruzzonline
Founder of CodrutTurcanu
All local business entrepreneurs want to see their ventures take off successfully, gain new clients and make profits. This can be done by creating a strong online presence for your brand. This helpful post by Codrut Turcanu lists the answers of 40 experts, who were asked one question, ‘What three pieces of advice would you give to a local business looking to get more clients online?’ Connect with him @CodrutTurcanu on Twitter.
14. Local SEO Tools
Writer and co-creator of the animated web-series SpaceHospital
Small online businesses operating out of various physical locations need to include optimizing for local search engine results in their marketing strategy. This will ensure that they appear in local search results and eventually get discovered by prospective customers in that location. In this post, Sig Ueland presents a few local SEO tools that small businesses can use do just that. Get in touch with Sig @sueland on Twitter.
ClickMeter is the Link Management Tool that helps you monitor, compare and optimize all your links in one place to increase clickthrough and conversion rates.
Whether it is creating visibility through mobile apps, or through local search engine results, having a solid online presence is crucial to increasing traffic and, in turn, expanding your customer base. There are several tools that can help you in getting this done. This post by ClickMeter lists 50 of them. Follow them @clickmeter on Twitter for more.
Content Marketer, Blogger and Entrepreneur.
Certain local SEO tools are a must-have when it comes to doing SEO successfully. Through this post, Anisul Islam presents a list of a few such tools both, free and paid, that can help you optimize your search engine optimization efforts. Send out a tweet to him @clockedge
15. Local SEO Guide
Looking to be one up on your local competitors? Local SEO could be your answer. This post by Brian Niebler is an actionable step-by-step guide towards getting you through the SEO process and also offers a few tips on formulating strong SEO strategies along the way. Reach out to Brian @Bniebs33 on Twitter.
Founder of Juris Digital & Ethical SEO Consulting
This post by Casey Meraz captures everything that 2015 had is store for making local SEO campaigns successful. It starts with the basics and moves on to a few actionable items that helped local businesses make it big in the year gone by. Find Casey @CaseyMeraz on Twitter.
Blogs at Techipedia
Small businesses can only grow if they expand their customer base and make sure that their customers turn into consumers by buying from them. And while most businesses are aware of how to do so, few are actually able to do so successfully. Tamar Weinberg puts together a post that explains certain fundamentals of an SEO campaign for the benefit of small businesses that are serious about succeeding. Tamar is on Twitter @tamar
16. Local SEO with Google+
Owner at Solas Web Design
Finding it hard to keep up with the changes that Google keeps making? Did you realize when the Google Places API stopped delivering Google+ Local page URLs and began rendering Maps-based URLs instead? For those who find it difficult to describe such changes and shifts to their clients, Miriam Ellis tells you how you can do so with ease.
CEO & Founder at BrightLocal
One of the changes in the way Google displays local search results was rolled out in November 2015, which took many by surprise. It also created pandemonium among several small and medium businesses as it came without a warning. Through his post, Myles Anderson attempts to explain the changes and how they can work in favour of local businesses. Touch base with Myles on Twitter @bright_local
Marketing Specialist at Vertical Nerve
While a lot of hype surrounded the launch of Google+, it didn’t really take off the way it was expected to, and the hoopla soon fizzled out. However, features involving photos, communities and collections fared quite well, which is why Google readjusted the focus of the offerings made by Google+, thereby changing the way local businesses were displayed. Devoreaux Walton has more on this in his post. You can connect with him @DevoreauxW on Twitter.
17. Local SEO News & Trends
VP of Strategy and Insights for the Local Search Association.
Yahoo recently announced that it has joined Yext and will not actively participate in managing the local business listings. This post by Greg Sterling lists a few benefits to be availed from this partnership that local businesses can look forward to. Send him a tweet @gsterling
Third Door Media’s Social Media Reporter
It’s true that social media pages that have verified badges assigned to them inspire higher levels of trust and confidence among users. This post by Martin Beck tells you all that you should know about the grey-check-marked Facebook verified badges for local businesses. Get in touch with him @MartinBeck
Work for Re/code
Not very long ago, legal scholar and former Federal Trade Commission (FTC) adviser, Tim Wu stated in his column that Google had cleared an FTC investigation about search bias. However, he now opines that Google is manipulating search results and intentionally providing its customers with a second-grade product. Mark Bergen has more on this. Reach him on his Twitter handle @mhbergen
18. Reviews For Local SEO
Editor in Chief at ClickZ Global
Whatever business you may be running, the fact is that user reviews matter. In fact, good reviews work as social proof that you’re, indeed, the best in the business. They are absolutely vital and can make or break your business. Positive reviews will earn you more customers and negative reviews will only make life difficult for you. So what does it take to get attract positive reviews? Graham Charlton helps you with the answers. He’s available on Twitter @gcharlton
Founder and CEO of Social Media Examiner
Michael Stelzner interviews Martin Shervington, a leading expert on Google+ and Google for Business, who doles out his opinion on making the most of online reviews, responding to negative reviews and utilizing Google’s services in the best way possible. Connect with Michael @Mike_Stelzner on Twitter.
Product Designer at TinyHeartsApps
In this post, Humayun Khan talks about the importance of online reviews and how they affect a business’ rankings in local search engines and consumers’ buying decisions. Also highlighted herein, is how these reviews affect your local SEO campaign, how you can get positive reviews and manage your online repute. For more, follow Humayun @colorsandcopy on Twitter.
19. Advanced Local SEO Presentation
Lead social media team at AutoRevo
In this post, you can take a look at the presentation from Brighton SEO, the largest search marketing conference in the UK. Do go through the tips as they can helpful everywhere in terms of higher rankings in local searches and better online visibility. The post has been put together by Greg Gifford, who can be reached on Twitter @GregGifford
Local SEO Guide is Andrew Shotland’s blog on local search optimization
In this presentation, Andrew Shotland fills you in on the latest techniques for improving your local and non-local organic Google rankings. It also touches upon Google My Business pages, local citations, backlinks, and so on. Meanwhile, you can follow @localseoguide for more.
LocalVox is a social, local & mobile marketing platform
If you want to improve your rankings on major search engines, you will need to understand everything there is to know about why you need SEO, local SEO rules, why mobile SEO matters, and other related factors. You will also need to bust the SEO myths you may be harbouring and learn about taking advantage of online reviews. This post by LocalVox has more on this. Follow @LocalVox on Twitter.
20. Local SEO Content Marketing
Founder & CEO of AudienceBloom
There’s a difference between content and high-quality content. And while you may think the latter would be enough to get you through the SEO process, then you’ve got something big coming at you. We live in times when locally-relevant content has become the need of the hour, especially if you want your business to have better SEO search results. Jayson DeMers tells you more about this in his post. Feel free to connect with him @jaysondemers on Twitter.
Founder and CEO of Surefire Social
You know you’re dishing out great content when it is found by the people looking for it, solves their problems and provides them with pertinent customer reviews. Some of the best ways of presenting your content in a manner that achieves all of this are through visuals, infographics and videos. Through his post, Chris Marentis fills you in on more such details. Tweet him @cmarentis
Founder of Bipper Media
Looking for SEO success? Content marketing is the way to go. Feature in the top search results every time and establish your authority in the digital world. It sounds simple, but there’s a lot that goes into accomplishing this. Bobby Holland discusses this in his post. Follow him @BipperMedia on Twitter.
21. The Local Link Building
Digital marketing consultant and founder of Ryan Stewart
In this post, Ryan Stewart tells you why modern digital marketers and SEO specialists need to move away from link vendors and private network blogs when working with local clients. Not only is doing so risky, it can get your website removed from Google. Get in touch with him @ryanwashere on Twitter.
Marketing Manager for BrightLocal
Links play an important role in determining website rankings and nobody can deny that. Whether it is organic or local search results, attracting and earning links have proven to be critical factors as far as commonly used tactics by local SEOs are concerned. Read on to know more about what Ross Merchant has to say on this. Connect with him Google at https://www.google.com/+RossMarchant1
Founder of Alvarez web services
While effective link building is the backbone of SEO, it is important to know which links will work for your website and which ones have the capability of harming it. Further, you also need to be well-versed with leverageing the power of automated tools to ensure search engine supremacy and know how Google works in this regard. David Alvarez sheds light on this. Follow him on https://plus.google.com/+Alvarezwebservices
22. Local SEO Questions Answered
Inbound Marketing Consultant for UpCity
Implementing SEO initiatives requires the understanding of the challenges involved and the technical know-how of providing results. In this post, Kristen Quinn interviews Andrew Shotland of Local SEO Guide about what is takes to succeed in the SEO world and the latest goings-on therein. Connect with Kristen @plaidanddots on Twitter.
Content and media department manager at Bruce Clay, Inc.
Through this post by Virginia Nussey, you will get answers related to all your SEO-related queries. Whether it is about Google’s switch from the 7 pack to the 3 pack, bettering website rankings, click-through rates, GMB dashboards, using local apps, or getting reviews for them, this post has it all covered. Send out a tweet to her @VirginiaNussey
Founder of Fazillion, a digital media company
Lately, there has been a rise in the demand for local SEO expertise, thanks to the growth of Google’s competitive landscape. In this post, Cyrus Shepard talks about the Local Search Expert Quiz, which contains a total of 40 questions and takes just 10 minutes to finish. Do try and follow him @CyrusShepard on Twitter.
23. Local Paid Search
Senior Business Analyst in the Digital Marketing team at Adobe
As an online marketer, you may be trying to localize your message or optimize your budget across the best-performing locations, or both. In this post, Benjamin Vigneron talks about doing so in Google Enhanced Campaigns. Keep in touch with him through his page https://plus.google.com/102288422423679133831/about
CEO of Directive Consulting
Do you know what your local market has been up to? If you’ve been spending hours over coming up with effective local ad campaigns or wondering why your local PPC efforts haven’t paid off in delivering the kind of results you were hoping for, this post by Garrett Mehrguth might hold some answers. He’s available @gmehrguth on Twitter.
Founder & President of Neptune Moon
Through this post, Julie Bacchini tells you what can be done to help a client meet the local service area profile in terms of PPC. Get in touch with her @NeptuneMoon on Twitter.
24. Multi-Location Local SEO
Bi-lingual digital marketing reporter at Clickz.com
Formulating a local SEO strategy for a multi-location brand is no mean task. However, this does not mean that just because you run a business in various locations, you cannot optimize your local SEO plan accordingly. Also, dealing with organizational management in this regard can pose another problem that cannot be ignored. Yuyu Chen has more on this. Follow Yuyu @chenilleyuyu on Twitter.
Works with ymarketing as an SEO Specialist
Are you running a business from multiple locations and looking to be found on each one of them? Optimizing your website for local SEO will do the trick. Just make sure to steer clear of the practices that defy Google’s guidelines, or you’re surely going to be slapped with a penalty. Brian Harnish has more on this in his post. Touch base with him @BrianHarnish on Twitter.
Founder of Eileen Lonergan
Eileen Lonergan talks about how businesses operating in different locations or within a specific geographic range can optimize their website for each location. She mentions a few steps that will guide you systematically through the process. That coupled with some creative thinking on your part, and you should find yourself in a win-win situation. Get in touch with her @eileenlonergan on Twitter.