We're the first to recognize that we're hardly the only digital marketing company in this very competitive space. So, why do we believe we’re the right option for you?
Proactive communication skills
Nobody knows your business better than you. While we can speak with authority on how to reach and capture an audience, we recognize that the key to successful marketing is branding. This is why we take a proactive role as listeners and communicators. We believe that the most effective marketing campaigns are collaborative. Your unique expertise and experience is what makes our work effective.
When we say we complete projects and satisfy commitments quickly, we mean we offer results as soon as possible, not just that we get our work done fast. We don’t "rush" through commitments and deliver them haphazardly. Instead, we focus on producing quality work that will earn you results faster than our competitors.
No long term contracts
We are and always will be results-driven people. If we don’t produce results, we don’t deserve your money. We see contracts as a way to lock people into payment arrangements past the point where they remain useful. Modern businesses are nimble and need to adapt their strategies on the fly. That is why we will never ask you to agree to anything more than a pay-as-you-go agreement.
We don’t sell "boilerplate" marketing packages. We work on a case-by-case basis. Needless to say, this means that we don’t have one-size-fits-all pricing plans. Even so, our clients are often surprised by the prices we reach an agreement on. We aren’t "bargain barrel" marketers, but our unique position in the marketplace allows us to charge lower rates than most of our peers.
Highly professional and well-trained team to work with
We only hire the best writers, researchers, analysts, graphic designers, and outreach professionals to work for our team. Our well-paid professionals are trained and become well-versed in the science and art of digital marketing as they continue to work with us. Their skills are then honed and specialized to get the most value out of limited resources.
Client-oriented work process
We don’t believe in "set it and forget it." We may be professional marketers, but this is your business. We will work together with you to discover your unique position in the media marketplace, and design a campaign strategy that will separate you from the noise.
Forget vanity metrics like Facebook Likes, Twitter Followers, and inbound backlinks. While we may measure and report such metrics, our strategies are goal-driven. Our key metrics are sales, audience growth, and customer retention. We want to establish you as a trusted authority that consumers will recommend and keep coming back to. We accomplish this through smart positioning, testing, and innovation, rather than "best practices", which we have found are often incorrect in this crowded industry we call "digital marketing."
Consumers assign personalities to brands, which is why those that don’t have a focused strategy come across as phony. Our marketing services are built on influential industry relationships, with the right mix of content, SEO and design.
A one-stop solution doesn’t mean we’re selling something generic. Our specialists feed off each other’s diverse viewpoints to create innovative campaigns optimized from multiple perspectives.
Values and Philosophy
At E2M, we believe that values are a cornerstone of successful marketing. Here is our stance.
Many firms in the internet marketing industry have an "interesting" take on ethics. They seem to believe that ethics are about abiding by Google's webmaster guidelines or Facebook’s terms of service. These things are important, to be sure.
But ethics run so much deeper than that.
Extensive research has shown that consumers are more likely to remain customers when a brand shares their values. Here's the thing: not all consumers are alike. You can't be everybody to everyone. You need to choose what you believe in, and be that to your customers. This is how you build loyal customers.
We believe that for any business to be successful in the long term, it must decide on set of values and incorporate them into its standard practices, and that marketing must be an extension of those core values.
It's our belief that you can’t reliably and consistently market something that you are not passionate about.
We want to work with clients who have an infectious enthusiasm for what they sell. It's this enthusiasm that leads to creative marketing solutions, innovative strategies, and messages that consumers can resonate with.
E2M is made up of people who are passionate about what they do. Team members are encouraged to pursue the skills and projects that they can feel enthusiastic about.
The alternative is mediocre work and mediocre results. It isn't pretty.
Standardized, Legitimate Practices
While we believe in creative solutions and calculated risk, standards come first. We do not build backlinks unless they offer more than pure SEO value. We do not publish content unless it has been vetted for quality assurance. We do not pursue web traffic or social media activity unless we believe it offers legitimate business value.
We are continuously refining and testing our processes in order to give you the most value for your money.
Digital marketing should never be a black box. We aim to be as upfront as possible about the processes we use to get you in front of an audience. You can see our processes in detail through the recommendations on our blog and the many contributions we've made to sites like VentureBeat, CopyBlogger, Convince&Convert, Moz, Search Engine Journal, and KISSmetrics.
As upfront as we are about our processes, we are also upfront about our limitations. We do not make promises we can’t keep, and we are willing to admit when we have made mistakes.
Diversity and Positive Thinking
While E2M is based in India, our professionals come from all walks of life and from all over the world. Our specialists come from fields as diverse as writing and design to data analysis and programming. We believe that this kind of diversity leads to far more creative problem solving opportunities than any kind of tension or instability.
We aim to foster a positive atmosphere where diverse viewpoints are encouraged and good ideas can come from anywhere. We carry this approach into our work with our clients, whose outside perspective can often bring new insights to the marketing challenges we help them face.
"Quality" has become a bit of a buzzword in the internet marketing community, but few people seem interested in defining what they mean.
Our stance is different. To us, quality is about solving problems, and solving them in a way that your competitors can’t. To us, "quality content" isn't just well written and researched, it solves a problem for audiences in a way that they haven’t encountered before. When we seek out "quality audiences", we don’t just look for large platforms, we look for platforms with relevant consumers who haven’t seen you before.
Modern consumers can smell hypocrisy from miles away. We believe in deciding on a set of values and sticking with them. We don’t use a marketing strategy unless we feel comfortable explaining it to our clients, and our audience of potential partners.
There is no one-size-fits-all marketing strategy. We don’t believe in selling a marketing service designed to work for anybody. Nothing can work for everybody and work well. We take projects on a case-by-case basis, adapting our strategy to serve each individual client’s needs.
Digital marketing and broadcast marketing are two very different beasts. While broadcast messages must be perfected before publication, digital messages can be tested, iterated, and perfected based on consumer behavior. We never employ an all-or-nothing strategy, and we are prepared to move with the currents of online culture and technology.
We take full responsibility for the success or failure of our clients' success online. We don't shift blame. When things don't go as we expected, we accept the situation as it is, learn from it, and move on a little less ignorant and a little more experienced.
Initiative & Insight
When somebody in our team has a flash of insight, we believe in being bold and putting that idea to the test, rather than burying it under preconceived notions. Team members take the initiative and run with their ideas. While all ideas must be consistent with our values, and with the branding of our clients, we believe in taking calculated risks and discovering what works. There’s no other way to be first.
Marketing and promotion are team efforts. Successful campaigns require the creative and the analytical, the compassionate and the goal-driven. We recognize that the team is stronger than the sum of its parts, and work to create a sense of community.
Marketing is part art, part science. Those who abuse the word “science” tend to think that it’s about facts and numbers, instead of about discovery. This is why imagination is a crucial component of any top-tier marketing strategy. Einstein himself said “imagination is more important than knowledge.” Without imagination, it is impossible to devise strategies that your competitors aren’t already using, it’s impossible to solve problems that others haven’t solved before, and it’s impossible to stand out as a unique and valuable resource in the online marketplace of ideas.