We would all like to believe that we’re past the stage where marketing matters. We want to believe that great products will become wildly successful based on word of mouth alone. Unfortunately, academic research has shown that word of mouth simply isn’t as powerful as we’d like it to be, and that the six degrees of separation are a myth.
Startups have limited resources, and don’t have the budget it takes to buy exposure on top media platforms. That’s where we come in.