Nutcache

Content Marketing Case Study

Nutcache is one of the best collaborative project management software with integrated time-tracking, invoicing and expense-management features.

As Nutcache was moving their focus from being an invoicing tool to becoming a project management tool and expand its horizons, they got in touch with E2M to get us to handle tasks such as conducting the pre-launch activities andpositioning it as leading project management software.

Challenges

Solutions

E2M developed a detailed promotional strategy for Nutcache and performed the following tasks:

Results

As per E2M’s content marketing plan, the following objectives were successfully achieved:

  • E2M ran the ‘Thought Leadership’ campaign under the brand of Nutcache’s Director of Products and got him spots as contributing author on some of the well-known industry-specific platforms such as Projecttimes.com, Project-Management.com, PMstudent.com and CloudTweaks.com, to name a few.
  • E2M also got him contributing spots on other platforms like AllBusiness.com, Tech.co, SocialMediaToday.com, SandHill.com, Bplans.com, YFSMagazine.com, and so on.
  • E2M got Nutcache reviewed on sites like PCMag.com, Small Biz CRM, Top Results Coaching, and more.
  • E2M procured authoritative mentions from renowned sites like Entrepreneur Magazine, Small Biz Trends, Inc. Magazine, and Business.com, to name a few.
  • E2M’s efforts resulted in an 80% spike in referral traffic and improved the most relevant keywords positioning on Google.
  • E2M ran a blogger outreach campaign and got Nutcache mentioned as one of top project management tools on a variety of industry-specific websites.
  • E2M designed a very unique infographic, published it on the website, and distributed it on various digital spaces to acquire quality backlinks.
  • E2M defined an audience-specific blogging strategy and managed Nutcache’s blog by publishing posts at regular intervals.
  • E2M designed a social media plan to increase engagement on Facebook and Twitter, and executed it successfully, which helped them generate more visibility.
  • E2M got a video review for Nutcache by TechnologyAdvice, which is a leading software-review website (snapshot below).

Get in Touch With Us.

Headquarters

E2M Solutions Pvt. Ltd.
403-404 Indraprasth Corporate,
Prahladnagar,
Ahmedabad 380015,
Gujarat, India
(+91) 9737713444

US Office

E2M Solutions Inc.
10121 - 10123 Carroll Canyon Road,
San Diego, CA 92131 +(1) 619-866-3500