Why Design and User Experience Come Before Link Building

Design and User Experience Come Before Link Building

This is not a misinformed diatribe about how design and user experience are more important ranking factors than links. Without a doubt, building enough of the right kind of links can still outrank low quality junk. That said, we’re pretty much with Google’s Matt Cutts on the link building obsession:

“A lot of people think about how do I build more links, and they don’t think about the grander, global picture…you get too focused on search engines…If you look at the history of sites that have done really well…you can take anywhere from Instagram to Path, even Twitter, there’s a cool app called Yardsale, and what those guys try to do is they make design a fundamental piece of why their site is advantageous to go to…If you really get that sweet spot of something compelling, where the design is really good, where the user experience just flows, you’d be amazed just how much growth and traffic and traction you can get as a result.”

No, not even Matt Cutts is saying that user experience and design are more important ranking factors than links here. He’s simply pointing out that the most successful sites on the web put so much effort into design and user experience that they couldn’t care much less about search engines, because they’re going to stay successful with or without rankings.

We’d like to elaborate on why we think design and user experience should always come before link building, assuming you’re anything other than a churn and burn affiliate sales autoblogger.

Conversion rate optimization brings permanent results for all traffic sources

For the vast majority of sites on the web, it’s much easier to double your conversion rate than it is to double your traffic by building links. Obviously, this isn’t true for a site that’s already optimized for design and user experience, but most sites haven’t done that.

Link building improves performance in the search engines, but CRO improves performance across the board. No matter where the traffic is coming from, paid or earned, if you put user experience first, you boost the lifetime value of each visitor.

Now, some people will argue that CRO and user experience are two different things. There’s some truth to that, but I think it takes serious imagination to believe that they aren’t intimately connected.

The better the user experience, the better your conversion rate. Clean, intuitive, purposeful design undoubtedly does the same. Unbounce wouldn’t have written a stellar ebook called Conversion Centered Design if it didn’t. Here are the takeaways they have to share, and we can’t help but find ourselves nodding in agreement with:

  1. Encapsulation – Techniques used to draw the user’s eye toward the content that is most likely to convert.
  2. Contrast and Color – Contrasting colors draw the eye and are more likely to encourage a click.
  3. Directional Cues – Use abnormal angles to point users through possible objections and then to your call-to-action.
  4. Whitespace – Don’t overwhelm the user with clutter, and give page elements room to breathe.
  5. Urgency and Scarcity – Create a feeling of limited time and limited supply (under the right circumstances)
  6. Try Before You Buy – Let users scrutinize your product before payment to build trust and display confidence in the product.
  7. Social Proof – Demonstrate that others have been pleased with the product to build trust. In particular, when possible, the social proof of people who happen to be just like the user is most effective.

We also like Unbounce’s 36 real life examples of converting landing pages to get a feel for what works and what doesn’t.

At the same time, we agree with Stephen of Conversion Factory and what he’s said at Moz. The largest jumps in your conversion rate really do start with user experience, not design. Start with the question “why aren’t users converting?” When you phrase it that way, it starts to sound bizarre to answer it by saying “because our button is the wrong color.”

Start by thinking like the customer, then start setting up Crazy Egg heat maps to figure out how they behave, employing user testing from places like, using Survey Monkey to test non-behavioral assumptions, and setting up your split tests. Focus most of your attention on a small number of metrics that truly matter, only bothering with the other metrics if you spot a noteworthy correlation. (Sometimes a dramatic boost in your microconversion rate has no impact on your overall conversion rate.)

You can learn just as much from your big losers as your big winners. A landing page that does especially badly can also tell you how to reverse things and get a big win.

Put simply, find out why users aren’t converting, and fix it. Don’t complicate the process.

User experience creates repeat customers

Experience has trained most marketers to recognize that it’s very difficult to capture a consumer who habitually gives their money to one of your competitors. Habits die hard. It’s so much more important to retain your existing customer base than it is to get new customers. Churn and burn strategies only work for businesses that sell a single kind of product that only needs to be bought once.

If you want to stay in business long term, it’s almost always better to retain those customers, develop a new product, and sell to them again than to focus exclusively on obtaining new customers.

Even if this isn’t your plan, repeat visitors are more likely to keep you in mind and recommend your brand to a friend.

How can you build repeat visits? Well, we keep coming back to tools and communities because of their incredible power. For example, we love what Blue Fountain Media did for Smarties, which grew the Facebook Fan count from 900 to over 40,000 and dramatically boosted their repeat visitor count. They did this by giving users an immersive, interactive, gamified experience.

The potential for link earning here is unavoidable as well. Smarties earned an Interactive Media Award and got featured in SmartBlogs.

NASDAQ, on the other hand, chose to grow its repeat visitor count by building a strong, tight-knit native community (PDF link). They incorporated the ability to rate stocks, personalize content, view articles that meet user-defined criteria, view activity walls, and utilize other social components. They picked up 3,000 registers within 6 weeks and saw an improvement in repeat visitor count.

Think of the sites that you visit more than once and that you navigate to directly without using the search engines. What kinds of sites are these? Odds are, you don’t just visit them, you use them and interact with them. This is where too much emphasis on “content” as it is currently defined by the industry can actually be a bad thing.

Content is static, but tools and communities are not. They are inherently engaging. They take the user out of the passive, hypnotic state that they would get from a television set, and into the active state of mind. The more control the user feels over their own experience, the more memorable that experience becomes.

This is why the most successful sites on the web are all about doing.

Give your users something to do, and repeat visits will inevitably follow.

Earned popularity is always better than manufactured popularity

We mean several things when we say this.

From a pure ranking standpoint, it’s always better to have a genuinely popular site than it is to have a large, marketer-placed link profile. Genuinely popular sites generate natural link profiles and thus remain more or less protected from Google algorithm updates and data refreshes. Manufactured link profiles generally leave patterns, and when they don’t, more work is involved than in attracting a genuinely natural profile.

This goes beyond rankings, though. Earned popularity means that you have a customer base that actually enjoys what you do and is willing to recommend you to a friend. It means that it’s going to take a lot of work for a competitor to snatch your customers away, and it means that customers will feel like they naturally chose to do business with you, which is good for conversions and retention.

In this sense, manufactured popularity in the form of ad purchases and other forms of interruption marketing has disadvantages. It makes consumers feel like they were forced into a purchase, they may feel cheated afterward, and they are less likely to become repeat customers or to recommend your services to others.

This isn’t to say that PPC, display ads, and push marketing in general don’t have advantages of their own. They undoubtedly work faster, and in today’s age of targeted advertising, they are great for capturing hot leads. But these consumers are fickle unless you can also earn their trust. Those profits may be temporary, unless you invest them back into more long term marketing strategies.

I’ll say this. I think this industry is guilty of drawing an artificial line between inbound and outbound tactics, and even though we borrow this terminology, it’s important to keep in mind that all of this lies on a continuum. You can use outbound techniques to earn popularity.

User experience is where trust is earned. It may happen on your site, your social presence, or your email list. The location is not as important as the experience.

Yes, natural links do happen

It’s sort of amazing how often certain segments of the SEO community like to argue on this point. If you live in the fat-head of highly competitive, word-for-word keyword matched search terms, then yes, you’re going to see a lot of unnatural links. And yes, sites that use them are still ranking. We don’t live in a fantasy world where that’s not the reality of the situation.

But if you look at the link graph of the web at large, and most of the real industry thought-leaders, that’s not what you’re going to see.

Just take a look at the link profile of virtually any page on Cracked talked about 5 scientific reasons a zombie apocalypse could actually happen, it earned them links from 434 domains, and it got mentioned in Smithsonian Magazine. That’s how most links on the web happen.

Or look at the link profile for OMGpop’s Draw Something. They created an app with great user experience, and they picked up links from Gigaom, The Verge, ReadWrite, TechCrunch, The New York Times, and a total of 606 domains. They didn’t email these people and ask for links. They became newsworthy.

We’re not arguing against guest posts or link building outreach. We do it. It works. We’re just saying that when Google says you can attract links by creating a memorable user experience, they’re not blowing smoke.

When you do it right, it also happens to work much faster.

Design and user experience can be measured and tested with provable results

This is a big one for us.

We won’t argue with the fact that link building produces real and measurable results. It is, however, much more difficult to separate the junk and wasted efforts from the things that actually play an important part in the algorithm. We know that Moz domain authority correlates fairly well with rankings, and we know anchor text and page relevancy have some influence, but it’s more or less impossible to separate the folklore from the real ranking factors. You can measure the success of campaigns, but it’s hard to eliminate wasted effort.

Design and user experience, on the other hand, are readily measured and testable at a moment’s notice. You can quickly compare two landing pages and find out which one generates the most conversions, which one is more intuitive to users, which one keeps people on the site longer, and so on.

It’s not that difficult to measure strategies are useless. That’s a very naïve, by the books way to think about marketing. And gradually, over time, you certainly can eliminate some of the wasted efforts from your link building strategy. Intuition can go a long way and I’m not going to argue against it. More innovative and advanced measurement techniques are also available, which is why it’s worth having a statistician onboard if you can afford it.

All that said, hard numbers and proven results are irresistible to clients, and the ability to test and refine strategies quickly and easily without needing to backtrack is priceless.

The way users interact with your site and its design is the same way that influencers are going to interact with it. If you’re optimizing for users, you’re also optimizing for outreach. A page or tool that wows users is going to wow the people who can link to you. It’s much easier to just point an influencer to something amazing than to use hand-waving voodoo to convince them to link.

How’s that for a measurable, testable SEO strategy?

The most successful sites on the web put design and user experience first

If you actually take a look at the highest rankings sites on the web, you’ll note that pretty much all of them (Facebook, Twitter, Google, YouTube, WordPress, Adobe, Blogspot, etc.) are tools and communities that people would keep using if Google completely stripped away their rankings.

Manish Dudharejia is the Co-Founder and President of E2M Solutions, a full service digital marketing agency based in India.
  • Eyeflow

    Agreed, the benefits of a well thought out design don’t just include making your company look good. Recognizable, cohesive branding is reassuring to prospective clients. Design is not an expense – it is an investment. In business, image is everything.

    Thanks for sharing!

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  • Eko Dinda

    Ancelotti menuntut Madrid tampil lebih baik
    dalam derby Madrid

    Berita terbaru dan
    terkini bola Soccer dari Agen Bola Indo11 – Pelatih Real Madrid, Carlo
    Ancelotti tidak puas dengan performa tim ketika mengalahkan Elche. Ia bahkan
    menilai jika bermain seperti itu lagi maka Madrid tidak akan mampu memenangi
    derby Madrid pada akhir pekan.

    Agen Bola Indo11 Terpercaya – Melihat performa
    timya, Ancelotti mengaku sama sekali tidak senang. Dengan laga lawan Atletico
    Madrid di Santiago Bernabeu sudah menanti di akhir pekan, Minggu (29/9)
    dinihari WIB, ia menuntut perbaikan performa.

    “Saya tidak senang, kami perlu bermain dengan berbeda dan kami amat
    kesulitan. Jelas saya gembira dengan permainan tadi, yang terbaik adalah
    hasilnya tapi itu itu tidak cukup, kami harus bermain lebih baik. Saya pikir
    kami semua mengerti hal tersebut dengan penampilan di laga tadi. Kami mesti
    bermain lebih baik, dengan intensitas dan sikap yang lebih baik,” jelas


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  • Ratih Gema

    Terlalu dini membandingkan Marquez dengan

    Berita terbaru dan
    terkini bola Soccer dari Agen Bola Indo11 – Juara dunia GP500 1983 dan
    1985, Freddie Spencer berpendapat bahwa terlalu dini untuk membandingkan juara
    dunia MotoGP 2013, Marc Marquez dengan Valentino Rossi.

    Agen Bola Indo11 Terpercaya – Sejak turun di
    kelas para raja, Marquez yang membela Repsol Honda memang kerap disebut-sebut
    akan menjadi penerus sang sembilan kali juara dunia, mengingat banyaknya
    kemiripan dalam perjalanan karir mereka.

    “Orang-orang punya ekspektasi tinggi pada Marc. Ia telah memenangkan gelar
    dunia dengan beberapa motor berbeda. Namun rasanya tak adil bagi Marc dan Vale
    jika kita harus membandingkan mereka sekarang. Hanya waktu yang akan bicara.
    Yang jelas, Marc telah punya potensi untuk menjadi pebalap hebat.” ujar


  • Eko Dinda

    Seaman mendukung keputusan Hodgson soal

    Berita terbaru dan
    terkini bola Soccer dari Agen Bola Indo11 – Roy Hodgson mengisyaratkan
    bakal tetap memberikan kepercayaan kepada Joe Hart di timnas Inggris. Keputusan
    itu mendapatkan dukungan dari eks kiper The Three Lions, David Seaman.

    Agen Bola Indo11 Terpercaya – Hart sedang
    mengalami masa-masa sulit di Manchester City seiring dengan blunder yang dia lakukan.
    Dan ia sudah melewatkan empat pertandingan The Citizens sebab posisinya
    digantikan oleh Costel Pantilimon.

    “Hart brilian. Saya terkejut dia ditepikan oleh City. Sejauh ini ia
    merupakan kiper terbaik kami, dan saya gembira Roy Hodgson datang dang memberikan
    dukungan untuknya. Itulah yang Anda inginkan sebagai seorang penjaga gawang.
    Sungguh disayangkan manajernya di klub sendiri tidak memberikan dukungan yang
    baik untuknya,” ucap Seaman.


  • Ratih Gema

    Semangat baru Brooklyn Nets

    Berita terbaru dan terkini Bola
    Soccer dari Agen Bola Indo11

    Small forward Brooklyn Nets, Paul Pierce, menegaskan
    bahwa Nets telah mengubah sikap mereka ketika mampu mencetak kemenangan
    pertama dalam enam pertandingan terakhir. Nets sukses menggebuk Toronto Raptors
    dengan skor 102-100 di Air Canada Centre, Toronto, Rabu (27/11).

    Menurut Pierce, Nets telah memiliki semangat
    baru, setelah melakukan penampilan terburuk dengan mengenyam lima kekalahan
    beruntun. “Perbedaannya adalah dalam sikap kita,” ungkap
    veteran yang telah 15 tahun berkarir di NBA.

    “Terdapat penyesuaian sikap di antara para
    pemain. Kami kewalahan terus mendapatkan tekanan.”

    Agen Bola Indo11 Terpercaya -“Tim ini memiliki banyak kebanggaan, tidak ada
    sikap menyerah dan para pemain benar-benar merasakan hal itu. Beberapa kamar
    ganti retak ketika Anda pergi pada garis-garis kekalahan, tapi saya pikir
    itu membawa kami lebih dekat secara bersama-sama.”

    Nets akan mencoba kembali mencari kemenangan
    ketika menjamu Los Angeles Lakers di Barclays Center, Brooklyn, New York, Kamis

    Sumber http://

  • Chhunmeng TyTy

    Guardiola Stres Jika Bayern Kalah Dominan

    Berita terbaru dan terkini Bola Soccer dari Agen Bola Indo11 –Munich – Penguasaan bola tinggi akan selalu jadi ciri khas permainan yang diterapkan Pep Guardiola. Dia akan stres jika tim yang diasuhnya gagal menerapkannya dalam permainan.

    Jangan heran jika Bayern Munich kini jadi mirip seperti Barcelona ketika masih ditangani Guardiola dulu. Manajer berkepala botak ini memang dikenal perfeksionis –dan itu disebut jadi karakter yang paling kental dari dirinya.

    Agen Bola Indo11 Terpercaya –Jika Johan Cruyff disebut tidak bermasalah timnya kebobolan beberapa gol selama mereka mencetak lebih banyak gol, maka tidak demikian halnya dengan Guardiola. Dia akan pusing jika melihat timnya punya catatan kebobolan yang tinggi.

    “Saya tidak tahan jika melihat kami kalah dalam penguasaan bola,” ujar Guardiola.

    “Kami selalu bisa memperbaiki diri dalam hal tersebut. Setiap pertandingan itu penting, kami selalu bisa belajar dari setiap pertandingan yang dihadapi.”


  • Eko Dinda

    Astori cool on exit talk

    Agen Bola terpercaya reported,Italy international defender Davide Astori claims he was unconcerned by the transfer talk during the summer transfer window.
    The Cagliari stopper has become one of the hottest commodities in Italian Serie A, having been constantly putting in impressive displays for Isolani.
    As a result, he was linked with a number of country’s top sides in the summer, but eventually remained with his current employers.
    In spite of the speculations, the 26-year-old is adamant he never expressed his desire to leave Cagliari.
    “There was never the slightest chance I’d leave Cagliari,” Astori told Radio Deejay.
    “That is why my summer was perfectly relaxed, in sync with the decisions made by the directors. Am I pushing for a contract renewal? No, I’m very happy with the deal I have now.”
    Davide Astori came through the youth ranks at Milan, but moved to Cagliari in 2008 without making a single league appearance for the reported by Indo Eleven
    Source :

  • abiquu

    Agen Bola Barca attacking game and the Citizens will be considered a guarantee so fierce the two teams meeting in February. That does not include a meeting with Aguero Messi, the two best players dipunya Argentina today.

    Taruhan bola Aguero had actually been asked by reporters about the meeting with Messi, but on several occasions he refused to answer. Reportedly club management forbid he made ​​the comments about Messi.


  • Rima Mar

    Greece evens to keep seventh clean sheet on the bounce

    Agen Bola terpercaya reported,Rock-solid Greece face Romania this evening in the first leg of the 2014 World Cup qualifying play-offs looking to create an advantage before Tuesday’s return match in Bucarest.
    And given the team’s impressive defensive record of late, nobody is surprised that boss Fernando Santos is looking to pay special attention to the defensive phase of the game in the Romania clash.
    “The team made history at Euro 2004 by concentrating on the defensive side of the game. An identity like that is not easy to change,” Santos told
    “We’ve tried to play a different way, by pressing more and being a little more aggressive, but really we only managed to change at certain times.
    “Then we slipped back into our comfort zone, our defensive strength. It has its advantages, because we concede very few goals, but obviously it makes things more difficult when we try and attack.”as reported by Indo Eleven.
    Given that Ethniki haven’t conceded a single goal in last six fixtures, there is a big value in backing the trend to continue at 1/1. Meanwhile, they are the same price to emerge victorious in the first leg and2/3 to qualify for the World Cup.

  • Ratih Gema

    Lescott nears City exit

    Agen Bola terpercaya reported,Manchester City defender Joleon Lescott has expressed his desire to leave Etihad.
    The 31-year-old has started three of four Premier League matches for the Citizens this term as Matija Nastasic and Vincent Kompany have been struggling through injury, but that did not persuade him to change his mind about leaving.
    Lescott has held talks with boss Manuel Pellegrini and sporting director Txiki Begiristain recently, and having been informed that he is behind Kompany and Nastasic in the pecking order, the England international has decided to quit Eastlands.
    Seeing as how he won’t be signing an extension to the contract that expires at the end of the current campaign, the experienced defender could easily be moving clubs in January.
    His former club Everton are reportedly keen, while few other Premier League sides are likely to join the chase for the player who has featured in 213 Premiership matches, scoring 21 reported by Indo Eleven.
    Source :

  • nanotoka

    Agen: Belum Ada Tawaran dari Chelsea untuk Guarin

    Berita terbaru dan terkini Bola Soccer dari Agen BolaIndo11 – Milan – Gelandang Inter Milan Fredy Guarin dikabarkan tengah didekati oleh klub asal Inggris Chelsea. Agen si pemain Marcelo Ferreyra menerangkan bahwa belum ada tawaran dari The Blues.

    Direktur Olahraga Inter Piero Ausilio sudah memberikan lampu hijau kepada pihak Guarin untuk melakukan pembicaraan dengan Chelsea guna membahas masalah transfer.

    Agen BolaIndo11 Terpercaya – Nerazzuri yang sebenarnya tak ingin Guarin hengkang, kini bisa sedikit bernapas lega sebab Ferreyra mengungkapkan bahwa belum ada tawaran yang datang dari klub asal London itu.

    “Itu salah. Kami belum pernah mendapatkan tawaran dari Chelsea. Kami bahagia di Inter, bahkan jika kami tak tahu apa yang menjadi keinginan dari (presiden klub) Erick Thohir,” ungkap Ferreyra di Sky Sports.

    Ferreyra lantas menyatakan masa depan Guarin ke tangan para petinggi klub.

    “Ini waktunya bagi Thohir, (pelatih Walter) Mazzarri, dan petinggi Inter untuk memutuskan apa yang akan terjadi pada Fredy,” tutur Ferreyra.

    Sumber http://

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  • Red July

    Luis Aragones Tutup Usia

    Berita terbaru dan terkini Bola Soccer dari Agen Bola Indo11 – Madrid – Sepakbola Spanyol tengah dirundung duka. Pelatih yang mengantar La Furia Rojamenjuarai Piala Eropa 2008, Luis Aragones, meninggal dunia.

    Aragones meninggal dunia dalam usia 75 tahun pada Sabtu (1/2/2014) pagi waktu setempat. Pria yang di antaranya sempat melatih Atletico Madrid, Barcelona, dan Valencia itu diketahui telah lama mengalami sakit dan mengembuskan napasnya yang terakhir di sebuah klinik di Madrid. Demikian dikutip dari FIFA.

    Sebagai pelatih, Aragones sudah meniti karier sejak tahun 1974. Puncak prestasinya adalah saat dia mengantar Spanyol menjadi juara Piala Eropa tahun 2008, yang mengakhiri puasa 44 tahun Spanyol setelah mereka merebut gelar juara di turnamen tersebut pada tahun 1964.

    Agen Bola Indo11 Terpercaya – Aragones, yang dijuluki ‘Orang Bijak dari Hortaleza’ pun dianggp menjadi peletak dasar kekuatan Spanyol hingga akhirnya berhasil menjuarai Piala Dunia 2010 dan mempertahankan Piala Eropa 2012. Aragones menduduki posisi pelatih timnas Spanyol dalam selamng 2004 dampai 2008.

    Fenerbahche menjadi tim terakhir yang dilatih Aragones, dengan raihan terbaik berupa finalis Piala Turki. Di level klub, pria kelahiran 28 Juli 1938 itu punya sembilan gelar juara, yang sebagian besar diraih saat membesut Atletico Madrid.

    Sumber http://

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  • bon tong

    Gruff Simeone lamented Atletico cup exit

    Agen Bola terpercaya reported, Diego Simeone, a manager of Atletico Madrid, is very disappointed after his sid could not be able to defend their Copa del Rey title.
    The defeat 5-0 in the last four by local rivals Real Madrid, that’s the big regret for manager Diego Simeone, as reported by Agen Judi terpercaya
    “Whenever I play my strongest team the press says I should give the others a chance. Make your minds up. You can’t go into a game like this with the aim of scoring four goals immediately,” Simeone said.
    “By fielding Koke, Sosa, Mario and Cebolla our aim was to try and win the ball back and play football, with Manquillo and Insua helping on the wing.”
    “But things didn’t go as I’d planned. I was happy with the way we reacted in the second half, it’s not easy to play as we did after everything that had happened,” he added.

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  • Eko Dinda

    AS Roma kembali mendapat hukuman

    Berita terbaru dan terkini Bola Soccer dari Agen Bola Indo11 – AS Roma kembali mendapat hukuman akibat ulah para penontonnya yang dinilai bersikap rasialis. Setelah tanpa penonton di Curva Sud dan Curva Nord Olimpico, AS Roma kini akan menjamu Inter Milan juga tanpa penonton di sektor Distinti Sud.

    Agen Bola Indo11 Terpercaya – Suporter Roma sudah beberapa kali melanggar aturan “diskriminasi teritorial”, yang mana pada awalnya dirancang untuk menghadang aksi rasial di stadion. Curva Sud dan Curva Nord sebenarnya juga sudah ditutup ketika Roma meraih kemenangan 3-0 saat menjamu Sampdoria akhir pekan lalu. Ini merupakan satu dari hukuman dua pertandingan.

    Akan tetapi, dalam pertandingan tersebut hinaan-hinaan anti-Neapolitan terdengar dari sektor Distinti Sud. Komisi Disiplin Serie A pun lantas bereaksi dengan menginstruksikan sektor itu juga ditutup untuk laga kandang Giallorossi berikutnya, yang mana adalah melawan Inter pada awal Maret depan. Selain tambahan hukuman itu, Roma juga didenda 80 ribu euro.


  • Rima Mar

    Philipp Lahm tidak ingin bermain imbang

    Berita terbaru dan terkini Bola Soccer dari Agen Bola Indo11 – Bayern Munich datang ke London untuk menang, demikian tegas Philipp Lahm. Hasil imbang pun bukan pilihan buat mereka.

    Agen Bola Indo11 Terpercaya – Bayern akan bertandang ke Emirates Stadium untuk menghadapi Arsenal, Kamis (20/2/2014) dinihari WIB, pada leg I babak 16 besar Liga Champions. Terakhir kali Bayern bertandang Emirates, mereka menang 3-1.

    “Kami tidak ingin bermain untuk hasil imbang 0-0. Kami ingin menang di London. Pertandingan ini tidak akan mudah. Kepercayaan diri mereka sedang tinggi-tingginya setelah mengalahkan Liverpool akhir pekan kemarin,” ucap Lahm.

    Kendati menang 3-1 di Emirates, Arsenal nyaris memberikan mimpi buruk untuk Bayern di laga kedua. The Gunners membalas dengan kemenangan 2-0 di Allianz Arena dan membuat aggregat berimbang jadi 3-3. Andai satu gol lagi diciptakan oleh Jack Wilshere cs, maka tidak akan ada cerita Bayern mengangkat trofi Liga Champions di penghujung musim.

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