Why B2B Businesses Must Invest in the Tremendous Potential of Social Media [INFOGRAPHIC]

There is no doubt about it. Businesses, especially B2B businesses need to start incorporating social media marketing in their business plans to leverage its immense potential. With social media platforms like Facebook (950 million active users), YouTube (880 million active users) and Twitter (170 million active users), continuously adding to their user base and other … Continue reading “Why B2B Businesses Must Invest in the Tremendous Potential of Social Media [INFOGRAPHIC]”

Why SEO Consulting Beats an SEO Package Every Time

Brands who are interested in reaching a broader online audience can easily confuse SEO consultants with SEO packages. The word “consultant” might even be more intimidating, since it implies that your own business will be doing most of the work. In reality, SEO packages can, at best, only promise superficial results. SEO consultants are happy … Continue reading “Why SEO Consulting Beats an SEO Package Every Time”

Responding to the Link Devaluation “Google Update” on January 17th, 2013

It’s been almost half a month and Google still denies that an algorithm update occurred on January 17th, 2013. Even so, SEOmoz’s Dr. Pete noticed that several sites were no longer ranking for branded terms. Within a day of the suspected update, several webmasters contacted us with concerns about big drops in their rankings. We … Continue reading “Responding to the Link Devaluation “Google Update” on January 17th, 2013”

10 SEO Predictions for 2013

One of the keys to success, in almost any business discipline, is the ability to see things coming. Following trends and using your knowledge to extrapolate the future is a vital skill, and this is especially true for internet marketers. SEOs, in particular, need to understand how technology, commercial intent, and consumer expectations will influence … Continue reading “10 SEO Predictions for 2013”

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