Penguin 2.0 – The Next Generation of Penguin has been rolled out

From the moment (May 13, 2013) Google released the video about the changes planned for its webspam-fighting algorithm Penguin, the community has been rife with speculation — what will the newest updates be? And how will they affect businesses now? Well, the wait is finally over. Matt Cutts, Google’s head of search spam, announced last … Continue reading “Penguin 2.0 – The Next Generation of Penguin has been rolled out”

8 Pro Tips to Dodge Penguin 2.0 Penalization – The Next Generation of SEO

On May 10, Matt Cutts verified that Google would be releasing the next generation Penguin update in just a few weeks. They are internally calling the update Penguin 2.0. He later clarified that the update would not only be more comprehensive, but that it would target advertorials, traditionally low quality queries like payday loans, and … Continue reading “8 Pro Tips to Dodge Penguin 2.0 Penalization – The Next Generation of SEO”

Why B2B Businesses Must Invest in the Tremendous Potential of Social Media [INFOGRAPHIC]

There is no doubt about it. Businesses, especially B2B businesses need to start incorporating social media marketing in their business plans to leverage its immense potential. With social media platforms like Facebook (950 million active users), YouTube (880 million active users) and Twitter (170 million active users), continuously adding to their user base and other … Continue reading “Why B2B Businesses Must Invest in the Tremendous Potential of Social Media [INFOGRAPHIC]”

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