4 More Unexpected Link Prospecting Tools and How to Use Them

We recently shared 5 link prospecting tools that most people wouldn’t think to use. It’s important to find the link prospects that your lower-tier competitors aren’t finding if you want to have any kind of competitive advantage. We’ve all been in this long enough to realize that content is only half the battle, and that … Continue reading “4 More Unexpected Link Prospecting Tools and How to Use Them”

5 Unexpected Link Prospecting Tools, and How to Use Them

It seems that many SEOs have taken to believing that link building is synonymous with guest posting. We’ve already busted the fear that guest posting violates Google’s guidelines, but the fact remains that most SEOs use it as a crutch. If we can’t persuade influencers to link to our content without offering a guest post … Continue reading “5 Unexpected Link Prospecting Tools, and How to Use Them”

Beauty and the Beast: A Quick Why & How of Content Creation for Marketers

Not another lecture extoling the virtues of useful, interesting, shareable content, you scream! Nope. Take it easy. I’m only trying to help here. Call it good or call it evil, thanks to the composition of search engines’ algorithms and hitherto-overused questionable marketing techniques, content creation is now an inseparable part of your digital marketing strategy. … Continue reading “Beauty and the Beast: A Quick Why & How of Content Creation for Marketers”

The 10 Best Alternatives to the Google AdWords Keyword Tool

Ever since Google announced the impending demise of the AdWords Keyword Tool and their preference for its new avatar – the Keyword Planner, yet another hot discussion has sprung up in the SEO community. This time, strong adherents of the free-for-all ideology are riled at Google’s decision to make the Keyword Planner accessible only to … Continue reading “The 10 Best Alternatives to the Google AdWords Keyword Tool”