Branding with Diwali: How Big Brands Are Cracking It

For most Indians, Diwali brings with itself immense festive fervor that’s replete with fun, happiness, cheer, family-bonding, and of course, shopping. For brands, however, this is the time when things heat up as they prepare to launch their branding and marketing efforts in full force in order to see sales. With cut-throat competition, all brands … Continue reading “Branding with Diwali: How Big Brands Are Cracking It”

Does a Master’s Degree Offer Lasting Value for Marketers?

There has been plenty of discussion recently about “full-stack,” or T-shaped employees: generalists who can do a little bit of everything. For digital marketers, that means you should be able to write compelling copy, devise creative strategies, code a landing page and design an email template. As nice as that sounds, the realities of the … Continue reading “Does a Master’s Degree Offer Lasting Value for Marketers?”

4 Professional Objectives Every Marketer Should Aim For

Presentation slides for the weekly meeting with sales. Putting the finishing touches on your next ad campaign. Brainstorming ideas for your social media pipeline. Getting the best output possible out of your agencies. Nagging the finance guys to release your vendors’ payments on time. Work never stops in a marketer’s calendar. The sheer quantum and … Continue reading “4 Professional Objectives Every Marketer Should Aim For”

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