Anecdotes Will Kill Your Search Ad Conversion Rates (So Do This Instead)

I’ve said before that human beings are very story-oriented. Most of us aren’t riveted by logic, facts, and data. We like stories because we think in terms of motivations, goals, and struggles. With that in mind, you might think that a personal story or anecdote is the best way to take advantage of search engine … Continue reading “Anecdotes Will Kill Your Search Ad Conversion Rates (So Do This Instead)”

How Moz.com Is Losing Money: CRO Lessons for the Pros

What’s with the title? Heard the one about how Benjamin Franklin is the root of all evil? You guessed it! Likewise, Moz is “losing money” by not capitalizing on all the conversion and engagement opportunities they’ve created for themselves. We all love Moz for their commitment and contribution to the marketing community, but they still … Continue reading “How Moz.com Is Losing Money: CRO Lessons for the Pros”