45 Industry Experts Share Advice on Content Marketing, SEO and Link Building

Sometimes 3 questions are all it takes to understand what marketing pros across various business niches are doing to up their game. We reached out to 45 founders, digital marketers, social media strategists, and content experts with just 3 questions: Which marketing channels (e.g. email, search) do social media work best with? What do you … Continue reading “45 Industry Experts Share Advice on Content Marketing, SEO and Link Building”

4 Advanced Content Metrics You Probably Aren’t Measuring

Crap – The Content Marketing Deluge got it right! The biggest threat to content marketing is content marketing itself. The practice of producing information an audience would consume and then take action on is treated with nonchalance. And this is a major reason behind the fluff that we can see on most blogs. In fact, … Continue reading “4 Advanced Content Metrics You Probably Aren’t Measuring”

E2M’s Quick-fire Ideas for Growth Hacking with Content at Unpluggd

Conducted under the aegis of the wildly popular NextBigWhat, Unpluggd has become one of India’s biggest and most awaited Tech and Startup conferences. This is where entrepreneurs, founders, product managers and marketers come together under one roof to share lessons, best practices and actionable insights. This year, Unpluggd is focusing heavily on the bigger aspects … Continue reading “E2M’s Quick-fire Ideas for Growth Hacking with Content at Unpluggd”

The Importance of Content Marketing for Selling Your SaaS Products

If you are a SaaS company priding itself on tech proficiency, it is likely that you scoff at the notion of content marketing. Most Software as a Service ventures, at least preliminarily, believe that features make or break a product, and that the potential benefits their product offers alone can get them into the lives … Continue reading “The Importance of Content Marketing for Selling Your SaaS Products”

Tying in SEO with Your Branding Strategy: Why it is Critical & How to Go About Doing It

Search as we know it is changing. With Panda, the concept of site and domain quality over mechanistic keywords was born. And with Hummingbird, Google “smartened up” the search process by focusing on the intent of the search engine user rather than the exact words and phrases in the query! The focus for search engine … Continue reading “Tying in SEO with Your Branding Strategy: Why it is Critical & How to Go About Doing It”

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