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All you need to know about Google’s new Disavow Links Tool

Matt Cutts at Pubcon
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Finally the sun of 17th October, 2012 has risen with great news for the wonderful SEO industry as well as for the webmasters who lost their website’s visibility in Google search results due to the recent Google algorithm changes named as penguin and un-natural links.

Yesterday on 16th October, 2012, Google has officially announced a new tool to disavow Links that will allow the webmasters to remove bad/problematic/low-quality/paid links pointing to their websites.

Announcement of a new Disavow Links Tool:

This tool was announced by the head of Google’s web spam team Matt Cutts, when speaking during a keynote at the Pubcon, conference in Las Vegas yesterday. The tool is live and can be found here. Sources say that this tool has been beta tested by some selected SEOs already for the past few weeks.

How does a new Disavow links tool work?

  • You need to get logged into your GWT account
  • Select the website for which you want to disavow links. Here is a screenshot:

  • Prepare a simple plain text file and put a list of domain names or specific page URLs from where you want to request to disavow links
  • You need to make sure to put one URL per line; be it a domain name or a page URL
  • If you want to disavow links from all pages of a particular website then you will need to use following syntax:

    domain:example.com

  • If you want to request to disavow links on specific pages then you will need to use following syntax:

         http://www.example.com/page1.html
         http://www.example.com/page2.html
         http://www.example.com/page3.html
and so on…

  • Make sure that all the included links in the text file are the ones you actually want to disavow. You can definitely add/eliminate the links anytime from the text file.
  • At last, you need to upload text file and submit it to Google. Here is a screenshot:

Google’s WebSpam team head – Matt Cutts’s thoughts on the new Disavow Links Tool:

How to make use of a new Disavow links tool to recover your website from Google’s Penguin and Un-natural links penalty?

If your website has been penalized by Google due to Google’s Penguin OR un-natural links penalty then you need to prepare a list of suspicious links pointing to your website and request Google to Disavow those links using this tool.

Once your request is placed, Google will take several weeks to re-crawl and re-index the URLs you disavowed before your disavowals go into effect.

After several weeks, you need to file a reconsideration request so the manual webspam team can check whether your site is now within Google’s quality guidelines, and if so, they will remove any manual actions taken on your website.

To Conclude:

Did you find the above explanation helpful/useful? – If so, we will appreciate sharing this post within your community as well as your thoughts through the comment section below.

(Image Credit: Matt Cutts)

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Pratik Dholakiya is the Co-Founder & VP of Marketing at E2M. Feel free to reach him out on pratikd@e2msolutions.com.
  • http://youronline.biz Jacko

    awesome info thanks for sharing S/O to Hesham Z for recommending this site I have to save the bookmark.

    how big of an issue do you think it is for websites to get bad links that they don’t want? How can you control who links to your website?

    • admin

      Hey Jacko, glad to hear that you liked all the information posted here. I will appreciate if you bookmark our website.

      Coming to your question, personally I don’t think that this is a serious issue. BUT, I look at this tool as a solution for those websites who have been linked unintentionally from unwanted/irrelevant websites. All they just need to find bad/shady/unnatural backlinks pointing to their websites and disavow those links to protect their site’s image. Webmasters just need to be very cautious while disavowing links using this tool because sources say that this could be Google’s Best Spam Reporting Tool yet.

  • http://www.simplybest10.com/ Radhika

    Your content is very much helpful and useful for me, specially to save my site from getting harmed..